I think with all the handwringing over the conference realignment, its important to keep in mind a few things.
1. Conference realignment is not about what it was a decade or more ago. This is not about expanding network footprints to large metro areas or anything like that. Streaming has made that irrelevant.
2. While its true that football has "driven the bus" in CR since its the biggest money maker, ultimately CR is now about product inventory and engagement. Live sports still carries some of the largest ratings for TV viewing, its basically the last bastion of can't miss TV. We know that CFB draws bigger viewers than CBB does, but thats not really relevant outside of late November and December. How does CBB do against whatever is on in January, February, March, thats what matters, because thats where they need eyeballs. There isn't much in the way of CFB in those months so the rights holders want something to promote and get viewers.
3. I think there is going to be a culling sooner than people think, especially with NIL taking a cut and nobody knows how thats going to be regulated (or its full impact, its still too new). But I can see a scenario where its just like the old SoCon where too many members don't feel like their specific needs are being served, or they're propping up too many other schools, and want to break away. Also, despite the late stage capitalistic belief that number must always go up, we all know that the number will flatten out, and then go down. There isn't infinite money or growth for these rights fees, at some point, they are going to tap out, and thats going to cause a lot of grumbling, and schools who thought this was such a great idea now having second guesses. I'd be surprised if the super conferences last 20 years.
1. Conference realignment is not about what it was a decade or more ago. This is not about expanding network footprints to large metro areas or anything like that. Streaming has made that irrelevant.
2. While its true that football has "driven the bus" in CR since its the biggest money maker, ultimately CR is now about product inventory and engagement. Live sports still carries some of the largest ratings for TV viewing, its basically the last bastion of can't miss TV. We know that CFB draws bigger viewers than CBB does, but thats not really relevant outside of late November and December. How does CBB do against whatever is on in January, February, March, thats what matters, because thats where they need eyeballs. There isn't much in the way of CFB in those months so the rights holders want something to promote and get viewers.
3. I think there is going to be a culling sooner than people think, especially with NIL taking a cut and nobody knows how thats going to be regulated (or its full impact, its still too new). But I can see a scenario where its just like the old SoCon where too many members don't feel like their specific needs are being served, or they're propping up too many other schools, and want to break away. Also, despite the late stage capitalistic belief that number must always go up, we all know that the number will flatten out, and then go down. There isn't infinite money or growth for these rights fees, at some point, they are going to tap out, and thats going to cause a lot of grumbling, and schools who thought this was such a great idea now having second guesses. I'd be surprised if the super conferences last 20 years.