I just wanted to emphasize how big this game is to SMU.
The rich donors wanted into the ACC for a variety of reasons, but one fundamental motivation was to be more like Duke, their midsize Methodist competition. To do that, they have been carefully investing in academics since hiring Ken Pye from Duke in 1987 to clean up after the death penalty.
These donors would prefer that academic greatness not come with the usual baggage (weird people, liberal ideas), but they do want the greatness.
They hate that SMU has gotten stuck playing regional schools like Tulsa, Louisiana Tech, and Memphis, while their local competition gets on Sportscenter. They know they can’t really compete with Texas or A&M (2 of the richest and biggest schools in the country), but it’s painful to watch TCU and Baylor get on the national stage, especially since those are schools that have systematically kept SMU out of a major conference for 40 years. Plus, SMU got the death penalty when these same schools pulled the same shenanigans, with SMU just being the one who got caught.
More than most similar folks elsewhere, these rich donors intensely want SMU (and Dallas) to be world class. They tend to live in Dallas, send their kids to SMU, and have gotten rich from Dallas industries like oil, investment banking, and tech. These elite donors also work in overlapping industries—what we see as an act of rich-guy fandom, many of them might see a million dollar donation as just one of the ways to strategically develop productive business connections with guys they’ve grown up with and with whom they often do deals. These donors breathe Dallas in a way that rich Duke alumni donors don’t breath the Durham/Duke cultural and business communities.
Obviously, one twist to their aspiration: if SMU becomes a Duke in 20 years, their grandchildren will probably get rejected in favor of some left-wing weirdo from out of state. But that’s their problem for tomorrow.
The donors aren’t going to be on the field, of course, but that sort of aspiration with a side order of resentment may supply more of an focused edge than we might anticipate when playing a team we’ve only played twice.
My SMU friends (not megadonors but fans) circled this Saturday on their calendars as soon as the schedule was released.
All that is to say that SMU REALLY wants to beat a school (Duke) that is very much what SMU is aiming to become. Though I’d add that many would say that this whole ACC investment is not necessarily about beating a Duke but about being casually mentioned in the same breath as great universities like Stanford, Berkeley, UNC, Georgia Tech, and UVa. Regardless of how this game goes, SMU’s leadership is going to see this very big Saturday as a win for the institution.