SMU football has been aiming to be in a major conference for decades. SMU, the school, has wanted to be an elite national Methodist university for even longer. Ie, it aims to be the Duke of Dallas.
This is a big game for them.
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This post is, overall, spot-on but some details are not quite right.
SMU, like Dallas, is a bit of an up-start, very striver-y, and both quite proud and (more than) a bit insecure. The school colors are (originally—and I’ve read as many discussions of the current colors being off-shade there as I have dissertations on Duke teams’ blue being too light and Kerlina teams’ blue being too dark here) Harvard Crimson and Yale Blue. But these days, no one in Dallas aims for Duke/Top 10 but rather comfortably Top 50.
SMU alums have desperately wanted to return to a major conference since the demise of the SWC in 1995, but honestly the admin hasn’t. It wasn’t the death penalty that held SMU back from 1995-2010, it was the administration. Basically, Ken Pye : SMU :: Doug Knight : Duke, and that continued after Pye. Following June Jones at least waking the admin up to the handcuffs they had on athletics—it was *far* more onerous for a FB recruit to get in SMU than Stanford or Duke—SMU has basically risen and woken up (and billionaire pockets opened up, no doubt).
Anyway, maybe 1 or 2 players on the field tonight (personally I’ll guess Duke FR WR Beau Lilly, Tom Lilly’s grandson btw, because he grew up a few blocks from SMU) even know both schools have Methodist roots or much else. If the SMU players particularly care about beating Duke, it’s because Duke is (1) a big name and (2) 6-1. But that’s about it. Hope it’s a great game.
Oh, and SMU playing up “Dallas” is just marketing/recruiting, and an attempt to bring things together there pretty much like Duke’s “Bull City” campaign.