What name is on the front of the jersey?? Go Duke!!
But what is the personal or emotional connection to the players that draws you in?
My college sports fandom goes back to the late seventies. All along, the academic part of student-athlete (SA) has been sketchy, especially in football and men's basketball. It's gotten sketchier with online classes, questionable new majors, the bulking up of "tutors" and their services, and frequent transferring. I consider that sketchiness a bigger issue than paying players. Are players really getting college educations that prepare them to earn a living for life and after sports?
But, even turning a blind eye to the academics, the players often used to choose schools based upon a feeling of a personal connection, just as we did. (Yes, some, particularly in SEC football, got paid to choose too.) And those players generally stayed and graduated. You felt a personal connection with them because you walked the same paths, attended classes in the same Academical Village, shared many of the same college experiences, and felt a lifetime common bond after graduation with your fellow alumni (even those you don't know personally). I think that many players who went the distance at one school feel that connection just as powerfully as we non-varsity athletes do.
Not presently. Now, for a large fraction (perhaps the vast majority) of rev-sports athletes, playing is just an in-your-face transactional year-to-year financial relationship. Players transfer for bigger payments, often yearly. We alumni may still feel sentimental toward the school and the face of it, the teams on TV, because we have such a special and emotional connection to the school. But perhaps we're just being schmucks - being sentimental over a system where the rev-sports players (and many of the coaches) are purely and coldly transactional. You like the cute girl with the engaging personality, but she's only interested in the size of your bank account.
I don't begrudge a player maximizing income, particularly if that player has meager pro earnings prospects. But fans matter too, and the loss of fan-athlete connection sucks for fans. I still watch because the positives still exceed the growing negatives. But that calculation might tip into the red soon.