You're the CEO of a widget company, and have been doing that job for 30 years. You make great widgets. Everybody wants them and you have honed your widget expertise your whole life. It's what you do. Suddenly, a new product, developed in just two years with uncertainty all the development path, makes your widgets completely obsolete. Your widget knowledge is now completely useless. You can't even repair old widgets, because they were always designed for each one to last a very brief time, just four years until full replacement. The new product lifespan is even shorter - just one year - and operates in a completely different environment.
You don't have empathy for widget guy?