Washington Post article on what Cooper means for college basketball. Lot of social media and NIL discussion, so I'm posting in this thread, but I acknowledge it could go elsewhere:
https://wapo.st/4aaJPZB (gift link)
“Before Victor Wembanyama
was drafted, NBA fans would do anything to catch a glimpse of him: YouTube clips, social media, the fuzziest stream of European games,” said Neal Pilson, a sports television consultant and the former president of CBS Sports. “Now with Flagg, it’s the likely No. 1 pick playing for Duke, not just any major college, and he’s on ESPN all the time. That’s much more accessible. If the men’s game needed an answer to
the Caitlin Clark boom, you can’t ask for better than that.”
and
“Once in a while, a kid will be like: ‘Well, what if I don’t want to?’” said Rachel Baker, who helps Duke players
manage NIL and social media as the program’s general manager. “And we’re like: ‘That’s great, too. That’s totally fine.’ … Cooper falls much more in that bucket. I have to look, but I’m not sure the last time he posted on any of his social channels. He can passively grow his brand and use Duke and our channels to tell the story for him.”