Agreed, though parents are the least of it. Long lost relatives, 2nd grade classmates, AAU coaches, etc. And now I'm guessing many of these players are signing with advisors long before they have set foot on a college campus. I bet it is a free-for-all with sketchy agents hanging out at 14 year old AAU games. And many of these HS players are bouncing from HS to HS without anyone really looking out for them. They have no idea who to trust.
And remember, Zion went to Duke and had all of the resources of Duke available to him. Yet even after that, he chose to associate with some pretty sketchy characters. And I don't think he is the only Duke basketball player to do so.
A lot of people are going to get burned really badly. Historically the NCAA was pretty useless but at least it tried. Now it is truly the wild west.