A moment of truth indeed. If your in for a penny, your in for $23 million, If this take is credible. So, if I understand this correctly, Duke would need commit to paying a minimum $23 million/yr in player salaries for the next 10years? And it doesn’t sound like the point is to fund non-revenue sports.The membership of this hypothetical association would still be institutions of higher education, and they would have to collectively decide to what extent the association's revenue must be ploughed back into the association or will instead be distributed among the members to be used as they believe most appropriate. It might well be that such an association would expose a true dividing line between those universities that care only about football and those that care about their other sports too. I think we can easily guess where many of the institutions will come out, but I think many would find the question to be a bit of a moment of truth.
“To save money, the likes of Ohio State are already planning not to offer scholarships at the lower end of their sports that don't produce revenue. “