Duke doesn't hand out NIL packages in the way that other teams are approaching it. Players at Duke are obviously doing well, but it isn't an up-front package. The Duke brand elevates the players who then, in turn, sign with companies like Cooper has with New Balance and Gatorade. This is a "cleaner" approach in my opinion and keeps Duke in the clear of any potential future litigation. It is also more in line with the spirit of NIL. There're hardly any laws at the moment, so it is the Wild West out there.