It hasn't been only Caitlin games, even this season. She's been the most popular player, of course, but attendance and viewership up all across the league, by huge factors. Attendance across the league was up nearly 50% year-over-year, and has nearly doubled over 2022 figures. Viewership is up 170% across the league, and while the Fever lead the way, every team's viewership has increased substantially, and the seven highest-viewership games of all time have been in this past season, with only half of them involving Clark. Social media engagement has quadrupled. Merchandise sales are up 300%, and that's not all Caitlin merch, either.
Meanwhile, the league's media revenue at least quadrupled and it likely to get to more than 5x. Why shouldn't the players negotiate changes to take advantage of that immediately?