Name, Image, Likeness

Maybe. But what have Zion and Tatum been worth to Duke? I think the real value is beyond the 1 year on the court. I just hope the Herls don't get him.

Tatum has been really helpful to the Duke brand POST his time at Duke based on his NBA accomplishments (maybe that's your point), but I don't think collectives should be paying athletes based on their pro potential/accomplishments but rather what they bring to the program during their time there. Of course, there's often large overlap between the two. Zion was definitely "different" in that regard and brought a huge amount of attention to Duke DURING his time at Duke. Tatum on the other hand had a really good year but not otherworldly for highly touted Duke freshman standards for a team that went 11-7 in the ACC and lost in the second round of the NCAA's.

Paying $6M for one year of a college freshman does seem kinda insane to me unless a specific collective is just totally flush with cash. And I do think paying basketball players more than football makes sense given one player on a basketball team can make such a huge difference. But still, it's crazy the place we're in ....
 
Tatum has been really helpful to the Duke brand POST his time at Duke based on his NBA accomplishments (maybe that's your point), but I don't think collectives should be paying athletes based on their pro potential/accomplishments but rather what they bring to the program during their time there. Of course, there's often large overlap between the two. Zion was definitely "different" in that regard and brought a huge amount of attention to Duke DURING his time at Duke. Tatum on the other hand had a really good year but not otherworldly for highly touted Duke freshman standards for a team that went 11-7 in the ACC and lost in the second round of the NCAA's.

Paying $6M for one year of a college freshman does seem kinda insane to me unless a specific collective is just totally flush with cash. And I do think paying basketball players more than football makes sense given one player on a basketball team can make such a huge difference. But still, it's crazy the place we're in ....
Just a thought, but it seems that every single sports league around the world has some form of salary cap. Why not US college athletics?
 
Just a thought, but it seems that every single sports league around the world has some form of salary cap. Why not US college athletics?
I agree but seems like Judge Wilken took issue with the NCAA trying to "limit" NIL earnings of athletes and made them go to the drawing board again to come up with a new agreement. Maybe there's a salary cap on the SCHOOL paying (and there is going to be....like $22M or whatever) but then there's STILL no cap on NIL just as there's no cap on endorsement deals for NBA players. Problem is because there were no contracts to begin with, we've already let the cat of the bag on collectives masquerading as endorsement deals so those will probably continue. On that point, why don't we see "collectives" at the pro level where a huge NY Knicks fanbase says: "I'll pay you X player $10M more if you come to NY for tweeting one thing for me?" Would that be against any laws/rules? I think it's just the numbers are so much larger that it's hard for outside parties to move the needle at the pro level perhaps.
 
Just a thought, but it seems that every single sports league around the world has some form of salary cap. Why not US college athletics?
I think the US sports leagues do a salary cap by negotiating with the unions. If there wasn't a union, a salary cap would be an antitrust violation. Of course, NCAA players aren't unionized, at least today. Suffice it to say there would be difficult issues in creating one or more unions for NCAA athletes.
 
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I think the US sports leagues do a salary cap by negotiating with the unions. If there wasn't a union, a salary cap would be an antitrust violation. Of course, NCAA players aren't unionized, at least today. Suffice it to say there would be difficult issues in creating one or more unions for NCAA athletes.
NCAA caps would require Congressional authorization, which is likely justified in that the college sports structure is likely to tumble, hurting players, schools and fans (er..., voters).

I heard Rachel Baker allude to Congress two weeks ago, but her talk was interrupted by a tornado warning, so there were no questions.
 
NCAA caps would require Congressional authorization, which is likely justified in that the college sports structure is likely to tumble, hurting players, schools and fans (er..., voters).

I heard Rachel Baker allude to Congress two weeks ago, but her talk was interrupted by a tornado warning, so there were no questions.
It’s not clear to me that there would be a consensus among NCAA members as to legislation. Would the SEC schools, for example, want caps?

And even if there was a consensus among NCAA members, it’s not like Congress passes much legislation these days.
 
While on the subject of college GMs, the most famous one -- Adrian Wojnarowski -- spoke with Gary Parrish and Matt Norlander of CBS Sports in the below video. At about the 25-minute mark, he talks about what the job entails:

 
Just a thought, but it seems that every single sports league around the world has some form of salary cap. Why not US college athletics?
Because salary caps limit what teams can pay their players. They don’t limit the players endorsement or “NIL” earnings. Boosters would not be bound by any agreement made by the NCAA, Conferences or their member institutions. And courts have ruled that those entities, can’t regulate NIL, even if it was otherwise possible.
 
On3 reports that Cooper's NIL value is $1.4 million. 7th highest in college sports
Those On3 estimates are kinda garbage. They are based on little that makes sense. I think it is a very safe bet that Cooper earns far more from various NIL opportunities than $1.4 million this year... faaaar more.
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Nate Ament, a recruit in the 2025 class who recently visited Duke for Countdown to Craziness, has signed an NIL deal with Reebok:


If you're wondering, this shouldn't give any other school an advantage because I don't believe Reebok has an apparel deal with any colleges. I haven't found any recent information on this, but based on this Boardroom article from 2021, Nike/Jordan Brand, Adidas, and Under Armour dominate the market, with New Balance having one FBS-level school (Boston College).

Swish Cultures recently spoke with Ament about the deal, and ZagsBlog wrote about it, saying that Ament will be the first high schooler with a personal edition shoe.


While we're at it, top 2025 prospect AJ Dybantsa signed with Red Bull -- a product that all high schoolers should definitely be consuming -- and there's a separate Swish Cultures podcast and ZagsBlog article about that as well. I don't get it: Red Bull gives you wings, but he's already a wing.
 
Nate Ament, a recruit in the 2025 class who recently visited Duke for Countdown to Craziness, has signed an NIL deal with Reebok:


If you're wondering, this shouldn't give any other school an advantage because I don't believe Reebok has an apparel deal with any colleges. I haven't found any recent information on this, but based on this Boardroom article from 2021, Nike/Jordan Brand, Adidas, and Under Armour dominate the market, with New Balance having one FBS-level school (Boston College).

Swish Cultures recently spoke with Ament about the deal, and ZagsBlog wrote about it, saying that Ament will be the first high schooler with a personal edition shoe.


While we're at it, top 2025 prospect AJ Dybantsa signed with Red Bull -- a product that all high schoolers should definitely be consuming -- and there's a separate Swish Cultures podcast and ZagsBlog article about that as well. I don't get it: Red Bull gives you wings, but he's already a wing.
Maybe Dybantsa is not-so-subtly telling us his college destination…
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How does Carolina plan to pay for their athletes? Through corporate sponsorship.
More corporate advertising on fields, courts and, perhaps, uniforms. New surcharges or "talent fees" on tickets. More special events and more financial assistance from the university.
You can watch the Tarheels play on Bojangles Field while wearing Coca Cola logos on their uniforms. Oh, and you can expect higher ticket prices, too.

Of course this will be coming to Duke at some point, so while it's funny now, it won't be soon enough.

 
How does Carolina plan to pay for their athletes? Through corporate sponsorship.

You can watch the Tarheels play on Bojangles Field while wearing Coca Cola logos on their uniforms. Oh, and you can expect higher ticket prices, too.

Of course this will be coming to Duke at some point, so while it's funny now, it won't be soon enough.

Watching Texas at Arky, I couldn’t help but notice the Wal-Mart and Tyson Foods logos all over the field. Gross.
 
Michigan just flipped the #1 football recruit in the nation, QB Bryce Underwood, from LSU. Michigan friends of mine with their ear to the ground are saying the price tag was $10M.
 
Michigan just flipped the #1 football recruit in the nation, QB Bryce Underwood, from LSU. Michigan friends of mine with their ear to the ground are saying the price tag was $10M.

$10 million? That's a lot of deviled ham.

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Committed to LSU since Jan. 6, Underwood remained the crown jewel of Brian Kelly's 2025 class over the past 10 months. Yet Michigan remained in contact with Underwood throughout his senior season at Belleville High School -- situated less than 30 minutes from Michigan Stadium.
 
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