From your mouth to David Zaslav's ears.
![]()
Well….HBO Max is back. Such an idiotic decision to remove HBO from the name.
![]()
HBO is back: Warner Bros walks back rebrand of Max streaming service
WBD execs reverse the 2023 name change as shares at conglomerate reported down 15% since this year’s startwww.theguardian.com
I want to yell at branding people. They can be brilliant but most I’ve encountered ate so stupid it hurts. Their business model is pitching something different, no matter what.
Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering,” a press release claimed, adding the reversal was “also a testament to WBD’s willingness to keep boldly iterating its strategy and approach”
And now it makes sense.
Warner Bros. Discovery will split into two media giants
Warner Bros. Discovery is splitting into two media companies. One will largely keep studios and streaming, while the other keeps live cable networks.

This seems to undo the Discovery/WB merger into Discovery just buying the cable properties. I'm putting the over/under before we get a new streamer called Discovery+ at 18 months.