I once read a very good in depth analysis of how and why Duke football deteriorated in the 70s and 80s here on this website (or an earlier interation of it) by I think Al Featherstone or Jim Sumner? I'd love to read a similar article about why UNC underachieves so consistently. Sure basketball is king now, but we've seen on these very boards how quickly that can turn. UNC is a fairly big state school which surely must have plenty of rich sports-mad alums, is beloved by most of NC, has a national footprint in fandom, no bothersome barriers to admission, a pretty campus, location in a diverse metro area...it would be interesting to parse out where and how they went wrong.