I don't know that mall or its neighborhood well enough to really say. The list of stores on their site suggests a wealthier clientele though. I'm not sure what competing shopping experiences are nearby.
As I recall, South Square Mall (and all its leases) were purchased by the Southpoint developer so they could shut it down - as the only major competition at the time - before it became the big box/bargain strip center it is today.
-jk
Is it coincidence that the Ymmm, Beer thread has gained ground on LTE during the stay-at-home orders when the beer is flowing like wine? I think not.
The only mall that appears to be thriving(at least before Covid-19) was the high end mall which counted Neiman-Marcus, Nordstrom, and others as their anchor tenants. The big attraction for the place, besides being next to Six Flags Fiesta Texas, is a location for foreign visitors to get immediate return of the local sales tax collected from them.
Growing up in Durham, I spent a huge chunk of my life at South Square Mall. It broke my heart a little when it started going downhill. Someone posted some old photos of the inside on Facebook, and we were talking about how much the mall in Stranger Things looked like South Square. Obviously, the Duffer brothers used it as a model since that was where they grew up, but how they managed to find a mall in the Atlanta area that had the same railing is amazing. I really think it must have been the same builders.
Anyway, I live not far from Southpoint and have NEVER set foot in it. Was against it from the beginning and still am. I mourn the rolling pastures and 200-year-old oak trees that were once there.
Somber tone for the LTE this morning. Sorry.
The land was originally bought by the American Kennel Club, and the plan was to move their headquarters here from NY. Apparently, this plan was not known to its members, and they raised a stink about moving it. The plan was scrapped, and the land was sold to the mall developers. The Durham City Official lying jerks promised to not let sprawl occur, but of course it did. And it never brought anywhere near the tax revenue that they said it would.
The kennel club would have been much nicer. Just sayin'.
Maybe we should reboot the LTE?