California has almost passed a law providing that student athletes attending California schools can receive endorsement money for their athletic endeavors. Different versions of the same law have passed both houses and only need to be reconciled. After that, the bill will go to the governor for his signature. Gov. Newsom has already signaled he will sign the bill.
https://www.nytimes.com/2019/09/09/s...alifornia.html
The article notes that several other states have already been looking into similar statutes.
The NCAA and its California member schools have already voiced their opposition. But the cat is out of the bag now and the terrain has been severely changed by this statute. I foresee a large amount of litigation which the NCAA cannot possibly win. I perceive that there will be a lot of lawyers rubbing their hands together to get a piece of this action.
Given the high level of College tuition these days, it seems only right that the lawyers should do well here. (Yeah, I'm a lawyer though retired. So sue me.)