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  1. #1

    2021-22 TV Ratings Thread

    The football game against UNC was among the top 150 cable broadcasts on Saturday so ratings information is widely available. It averaged 303,000 viewers based on their sample.

  2. #2
    The Kentucky game averaged 1,782,000 viewers, which is not great.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .54
    F18-49: .30
    M18-49: .79
    18-34: .41
    F12-34: .18
    M12-34: .50
    25-54: .67
    50+: .85

  3. #3
    Quote Originally Posted by awhom111 View Post
    The Kentucky game averaged 1,782,000 viewers, which is not great.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .54
    F18-49: .30
    M18-49: .79
    18-34: .41
    F12-34: .18
    M12-34: .50
    25-54: .67
    50+: .85
    So the oldest group was best represented while the youngest was the least. If these percentages hold steady the future of college basketball tv viewership might be abysmal.

    And this was Duke v Kentucky for crissakes!

  4. #4
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    Quote Originally Posted by awhom111 View Post
    The Kentucky game averaged 1,782,000 viewers, which is not great.
    I was SO ready to blame the College Football Playoff Rankings Show for turning off viewers, but it actually received the highest ratings for ESPN that night, both in 18-49 demographic and in overall viewers.

    tvratings110921.jpg

    In case you can't read that and don't want to click the link, the CFP Rankings Show had 2,139,000 viewers, then Duke-Kentucky with 1,782,000, then Kansas-Michigan State with 1,517,000.

    I know college football is more popular than college basketball, but this is ridiculous. That show was manufactured nonsense drama to keep ESPN analysts talking until the next rankings come out.

  5. #5
    Quote Originally Posted by Steven43 View Post
    So the oldest group was best represented while the youngest was the least. If these percentages hold steady the future of college basketball tv viewership might be abysmal.

    And this was Duke v Kentucky for crissakes!
    Well, sort of. Yes, it was Duke/Kentucky. But many of us (myself included) tend to forget that basketball season doesn't really start until February for most.

    I was excited to hear sports talk radio discuss the game yesterday. Even though the game was prime time on ESPN, it got barely passing notice on any of the national shows.

    We here at DBR pay much more attention to college ball than Jos Schmoe the average sports fan.

    Anyway, I love the early season games, the holiday tournaments, and getting to know the rosters of ACC teams and national names. But we are in the minority.

  6. #6
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    Quote Originally Posted by awhom111 View Post
    The Kentucky game averaged 1,782,000 viewers, which is not great.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .54
    F18-49: .30
    M18-49: .79
    18-34: .41
    F12-34: .18
    M12-34: .50
    25-54: .67
    50+: .85
    The game didnít start until 9:45 pm. That may have had something to do with it. We stayed up to watch the entire game, I would think casual fans didnít.
    Ozzie, your paradigm of optimism!

    Go To Hell carolina, Go To Hell!
    9F 9F 9F
    http://www.EGLEW.com


  7. #7
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    Quote Originally Posted by awhom111 View Post
    The Kentucky game averaged 1,782,000 viewers, which is not great.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .54
    F18-49: .30
    M18-49: .79
    18-34: .41
    F12-34: .18
    M12-34: .50
    25-54: .67
    50+: .85
    I know the networks spend a lot of resources optimizing their schedules but my east coast centric perspective is that having your big game start after 9:30 eastern time with two east coast schools involved cannot help. Theoretically it is more inclusive for people out west, but does that offset the eyeballs you lose on the east coast because they are asleep? Best case people are watching the first half then going to sleep at halftime unless they are a really devoted fan - I remember looking at the clock while at the game and noting that the second half started after 11.

  8. #8
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    Quote Originally Posted by brevity View Post
    I was SO ready to blame the College Football Playoff Rankings Show for turning off viewers, but it actually received the highest ratings for ESPN that night, both in 18-49 demographic and in overall viewers.

    tvratings110921.jpg

    In case you can't read that and don't want to click the link, the CFP Rankings Show had 2,139,000 viewers, then Duke-Kentucky with 1,782,000, then Kansas-Michigan State with 1,517,000.

    I know college football is more popular than college basketball, but this is ridiculous. That show was manufactured nonsense drama to keep ESPN analysts talking until the next rankings come out.
    Part of the CFP rating was me and all my friends showing up to watch a game with a late tip.

    -jk

  9. #9
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    I wouldn't use these figures, with popularity among seniors as meaning anything about future audiences. Classical music has been forecasting doom because of the prevalence of of oldsters in the concert halls. But they have been worried about this trend since the 18th c.!

  10. #10
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    Quote Originally Posted by sagegrouse View Post
    I wouldn't use these figures, with popularity among seniors as meaning anything about future audiences. Classical music has been forecasting doom because of the prevalence of of oldsters in the concert halls. But they have been worried about this trend since the 18th c.!
    Yeah, but I have it on good authority that the youth of the 18th century are not listening to classical music any more!
    I don't know what you are doing right now, but if you aren't listening to the DBR Podcast, you're doing it wrong.

  11. #11
    Quote Originally Posted by CrazyNotCrazie View Post
    I know the networks spend a lot of resources optimizing their schedules but my east coast centric perspective is that having your big game start after 9:30 eastern time with two east coast schools involved cannot help. Theoretically it is more inclusive for people out west, but does that offset the eyeballs you lose on the east coast because they are asleep? Best case people are watching the first half then going to sleep at halftime unless they are a really devoted fan - I remember looking at the clock while at the game and noting that the second half started after 11.
    Networks do not make decisions based on the Mountain/Pacific timezones due to their lower percentage of the population. More people in the Eastern/Central timezones are able to watch later in the night so generally speaking, ESPN will choose to put the more popular game, which has historically been the Duke one, in the second timeslot. I do think that some of the novelty is wearing off on this event, but they already renewed it.

    Quote Originally Posted by Steven43 View Post
    So the oldest group was best represented while the youngest was the least. If these percentages hold steady the future of college basketball tv viewership might be abysmal.

    And this was Duke v Kentucky for crissakes!
    There is some concern for advertisers that it is becoming difficult to reach large numbers of young men at the same time with commercials, but the demographic breakdown is pretty typical for television.

  12. #12
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    Quote Originally Posted by awhom111 View Post
    Networks do not make decisions based on the Mountain/Pacific timezones due to their lower percentage of the population. More people in the Eastern/Central timezones are able to watch later in the night so generally speaking, ESPN will choose to put the more popular game, which has historically been the Duke one, in the second timeslot. I do think that some of the novelty is wearing off on this event, but they already renewed it.
    https://www.rpsrelocation.com/blog/d...by-time-zone/#
    In terms of total population, the Eastern Time Zone has 47.6%, the Central Time Zone has 29.1%, the Mountain Time Zone has 6.7%, and the Pacific Time Zone has 16.6%. This data comes from the 2015 Census estimates
    I don't know what you are doing right now, but if you aren't listening to the DBR Podcast, you're doing it wrong.

  13. #13
    The Louisville game averaged 466,000 viewers. That's about the bottom of the barrel that an ESPN football game could do in that situation. Even football from Canada would probably have done better.

  14. #14
    The Gonzaga game averaged 2,793,000 viewers.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .82
    F18-49: .49
    M18-49: 1.15
    18-34: .63
    F12-34: .37
    M12-34: .85
    25-54: .96
    50+: 1.27

  15. #15
    The Ohio State game averaged 1,310,000 viewers.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .39
    F18-49: .25
    M18-49: .53
    18-34: .29
    F12-34: .15
    M12-34: .35
    25-54: .47
    50+: .63

  16. #16
    The women's basketball game against Iowa averaged 150,000 viewers.

  17. #17
    The App State game averaged 318,000 viewers.

  18. #18
    The Virginia Tech game averaged 744,000 viewers.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .21
    F18-49: .14
    M18-49: .28
    18-34: .16
    F12-34: .11
    M12-34: .19
    25-54: .24
    50+: .37

  19. #19
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    Quote Originally Posted by awhom111 View Post
    The Virginia Tech game averaged 744,000 viewers.

    Here were the average percentages of various demographic groups in the sample that were watching:
    18-49: .21
    F18-49: .14
    M18-49: .28
    18-34: .16
    F12-34: .11
    M12-34: .19
    25-54: .24
    50+: .37
    I have Spectrum streaming for TV and recorded the live game. Do I show up as one who watched the game or am I invisible?

  20. #20
    Quote Originally Posted by camion View Post
    I have Spectrum streaming for TV and recorded the live game. Do I show up as one who watched the game or am I invisible?
    Most networks use Nielsen's Live Plus service to track ratings. Live Plus looks at who watched shows on their DVRs within different time frames. Generally, it tracks three major categories: Live-Plus-Same-Day, Live-Plus-Three and Live-Plus-Seven

    https://people.howstuffworks.com/cul...tv-ratings.htm

    Don't know what ratings are being quoted above

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