yeah. it seemeed the people behind the counter were somewhat better organized/trained. It wasn't as effective as some major stadia one might go to, as I think people weren't as fast punching the right buttons on the screen, but it was clearly more effective than previous.
Even at halftime when the lines ballooned a bit, they were still moving.
The biggest problem I had, actually, was people asking me where to get specific items (coffee, bojangles, sweet tea...). I have no idea.