Name, Image, Likeness

[johnb]

Here’s a nice review from The Guardian on ways in which the the American legal system has impacted sports leagues, including the NCAA:

https://www.theguardian.com/sport/20...unding-support

[MChambers]

Wow, it’s not a straight payment, or a commercial, or a bribe. It’s a deal in which a player profits from his own NIL. I’d forgotten that NIL deals can still involve names, images, and likenesses.

Like, is that even legal, man?

[SoCalDukeFan]

This is probbably behind a paywall. I found it to be an amazing read.

https://www.latimes.com/sports/usc/s...nil-agreements

The USC QB has many many deals in place, including one that gives him equity in a real estate firm, one with Beats because he loves the brand, and one with a company that specializes in "men's nail art"because Williams likes to paint his nails. There are many others. According to the family football and school come first and they realize that the key is success on the field which seems to be a reason why they followed Lincoln Riley from Oklahoma to LA.

I think his father starting thinking about NIL before the NCAA figured out they would lose in court.

SoCal

[lotusland]

This is probbably behind a paywall. I found it to be an amazing read.

https://www.latimes.com/sports/usc/s...nil-agreements

The USC QB has many many deals in place, including one that gives him equity in a real estate firm, one with Beats because he loves the brand, and one with a company that specializes in "men's nail art"because Williams likes to paint his nails. There are many others. According to the family football and school come first and they realize that the key is success on the field which seems to be a reason why they followed Lincoln Riley from Oklahoma to LA.

I think his father starting thinking about NIL before the NCAA figured out they would lose in court.

SoCal

Congress to the rescue?

https://al.com/alabamafootball/2022/...ick-saban.html

[tommy]

Congress to the rescue?

https://al.com/alabamafootball/2022/...ick-saban.html

So let me get this straight. These guys — a Republican and a Democrat — love the free market. Except when they don’t. And they dont like government regulation. Except when they do.

And when they talk about “preserving the time-honored traditions of college sports” that couldn’t be code for “keep as much money in the pockets of the white guys in suits and as little as possible in the hands of the young people who put in the work to provide the entertainment” now could it ?

[CameronBornAndBred]

So let me get this straight. These guys — a Republican and a Democrat — love the free market. Except when they don’t. And they dont like government regulation. Except when they do.

And when they talk about “preserving the time-honored traditions of college sports” that couldn’t be code for “keep as much money in the pockets of the white guys in suits and as little as possible in the hands of the young people who put in the work to provide the entertainment” now could it ?

What a bold statement.

[jacone21]

Congress to the rescue?

https://al.com/alabamafootball/2022/...ick-saban.html

horse.jpg

[uh_no]

Congress to the rescue?

https://al.com/alabamafootball/2022/...ick-saban.html

"we don't make the rules...we just think them up and write them down"

[JasonEvans]

Duke has unveiled a portal by which businesses can contract with Duke athletes for NIL opportunities. UNC and several other schools have set up similar portals in recent weeks.

[arnie]

Duke has unveiled a portal by which businesses can contract with Duke athletes for NIL opportunities. UNC and several other schools have set up similar portals in recent weeks.

So DBR can collect loose change from its readers and forward to any athlete it/we desire?

[Acymetric]

I certainly can't state this for a fact but I suspect Duke is gearing their operation towards more legitimate NIL opportunities.

[lotusland]

Sans direction from the courts or from congress in the form of a new law, I’m not sure what legit and illegitimate is. In that case, it would be foolish of Duke to eliminate any type of comp from a strictly competitive standpoint.

[Acymetric]

Sans direction from the courts or from congress in the form of a new law, I’m not sure what legit and illegitimate is. In that case, it would be foolish of Duke to eliminate any type of comp from a strictly competitive standpoint.

I mean there are some brand considerations there, and additionally a pitch of "we're not just funneling you booster money, we're setting you up with legitimate business opportunities that you will be able use and learn from long after your time at Duke" does seem like the kind of differentiator that Duke might target.

You might well be right, I'm not saying I'd be surprised or disappointed or anything, just saying don't be surprised if Duke approaches NIL a little different.

[sagegrouse]

I am in favor of legislation that sets rules for NIL, although I not sure what form it should take. This needs to be a thoughtful process, and as a former Congressional employee, I still believe this is possible.

[lotusland]

I am in favor of legislation that sets rules for NIL, although I not sure what form it should take. This needs to be a thoughtful process, and as a former Congressional employee, I still believe this is possible.

Idk how to prevent well heeled boosters from striking NIL deals in the name of their business but NIL deals from booster bundling could probably be curtailed by legislation. Also, rival fan bases can do the heavy investigation lifting these days. Perhaps the NCAA (or it’s replacement organization) could refer malevolent boosters to the Federal Bureau of Unfair and Nefarious Cheating (UNC).

[TKG]

An interesting piece on the continuing evolution of the NIL.


https://www.espn.com/college-sports/...ty-opportunity

[JasonEvans]

Jared McCain, who already had NIL deals with Crocs and Kay Jewelers, has signed a deal with a hydrating drink called Lemon Perfect: https://www.on3.com/nil/news/duke-co...nhanced-water/

Jared McCain’s one of the top players in his class. He also has some major NIL potential thanks to the work he has done on building his personal brand. With over 1.6 million followers on TikTok, he has 2.1 million total across all platforms. That’s an audience many professional athletes do not even have.

“He’s done one heck of a job growing his own personal brand,” On3 national basketball analyst Joe Tipton said. “However, Duke will only strengthen it, especially in the NIL era.”

[JasonEvans]

Whew, Jared McCain appears to be a dude cashing in on NIL! He is already a huge TicTok star and now he is really getting into promoting brands.

He has signed a multi-year deal with Champs Sports: https://www.on3.com/nil/news/duke-bl...l-partnership/

No word on what it pays, but I expect this is a reasonably lucrative deal.

[Bluedog]

Whew, Jared McCain appears to be a dude cashing in on NIL! He is already a huge TicTok star and now he is really getting into promoting brands.

He has signed a multi-year deal with Champs Sports: https://www.on3.com/nil/news/duke-bl...l-partnership/

No word on what it pays, but I expect this is a reasonably lucrative deal.

Wowza...I will admit to not being a TikTok expert (or even close...), but was just curious HOW Jared has amassed such a huge following. What content is he putting out there?

So, looked at his TikTok and it's largely short silly dances to music sometimes with a funny premise, sometimes just in his kitchen or with fellow prominent basketball players or the like. Here's a typical one that has amassed over 2 million views:
https://www.tiktok.com/@jaredmccain2...from_webapp=v1

He does a lot with Sydney (his sister?) and his mom too, so I thinking "opening up your life" to the masses always has appeal. This one has 5M views:
https://www.tiktok.com/@jaredmccain2...from_webapp=v1

I feel like the videos that have Sydney in them get more views though.
https://www.tiktok.com/@jaredmccain2...from_webapp=v1

I think me linking to the above will further confuse the "typical" DBR viewer as to what the appeal is...but clearly they're not the target demographic! (Nor am I...).

Clearly, Jared knows his audience and has a great follower acquisition strategy to create content of what they want to see, but 95% of it is <30-second dances (as TikTok often is).

[Bluedog]

Wowza...I will admit to not being a TikTok expert (or even close...), but was just curious HOW Jared has amassed such a huge following. What content is he putting out there?

So, looked at his TikTok and it's largely short silly dances to music sometimes with a funny premise, sometimes just in his kitchen or with fellow prominent basketball players or the like. Here's a typical one that has amassed over 2 million views:
https://www.tiktok.com/@jaredmccain2...from_webapp=v1

He does a lot with Sydney (his sister?) and his mom too, so I thinking "opening up your life" to the masses always has appeal. This one has 5M views:
https://www.tiktok.com/@jaredmccain2...from_webapp=v1

I feel like the videos that have Sydney in them get more views though.
https://www.tiktok.com/@jaredmccain2...from_webapp=v1

I think me linking to the above will further confuse the "typical" DBR viewer as to what the appeal is...but clearly they're not the target demographic! (Nor am I...).

Clearly, Jared knows his audience and has a great follower acquisition strategy to create content of what they want to see, but 95% of it is <30-second dances (as TikTok often is).

Perhaps bad form to reply to myself, but here's an example of monetizing it in an "ad" for Kay Jewelers, where he simply dances with his mom and hands her a Kay Jewelers bag for Mother's Day:
https://www.tiktok.com/@jaredmccain2...from_webapp=v1