With name, image and likeness rights still likely at least a year away, Maker probably won’t be able to profit off all that he’s bringing to campus. But if the purported future NIL rules and regulations were in place, Opendorse CEO and co-founder Blake Lawrence calculated11 that Maker’s earning potential would be $4,538 over a calendar year. Given that a lot of that assessment has to do with the university’s lack of revenue and its market size, Lawrence noted that Maker’s annual earning potential could have exceeded $117,000 if he had chosen to enroll at Duke University.