Three points that I believe merit consideration by fans who favor the California legislation on the ground that football players deserve to be paid because of the personal sacrifices they make for the game and the risk of injury they incur from playing.
First, each major college football team has 85 scholarship players. How many of those players can reasonably expect to receive significant compensation if the California legislation is implemented nationwide? Remember that this law does not mandate payment for all players, but merely authorizes individual players to accept payment for the use of their name and likeness. We can only speculate, of course, but I would anticipate that less than one-fourth of the players on most teams will find a significant monetary demand for their endorsement or autograph. At the elite programs, where bountiful funds can be channeled through booster organizations to athletes, there would be a much larger percentage of players receiving payments in various amounts. But at the majority of colleges, I seriously doubt that players outside the skill positions would attract any payments -- and even those would likely be modest, except in the case of a superstar. So I think we can anticipate that only a relatively small fraction of the players would actually realize any benefits from this legislation, even though each player's participation in the game entails roughly equal sacrifices and risks of injury.
Second, even for those players at the glamour positions who attract lucrative endorsements, the continuation of benefits is not assured. What happens to that endorsement income if the star quarterback has a slump and gets benched, or the All-American running back suffers a career-ending injury, or the Biletnikoff Award candidate wide receiver tests positive for a banned substance and gets suspended for the rest of the season? Smart businesses and booster organizations will make sure that their contracts cover such contingencies and leave them an escape from liability for further payments.
Finally, the subject of injury risk poses another, darker prospect: Bounties. What's to prevent a business or booster organization from letting it be known in the locker room that any defender who knocks the opposing team's star offensive players out of the game will receive a handsome endorsement bonus? We know of occasional instances where that's been done surreptitiously by defensive coaches, but injecting limitless monetary incentives into the equation could magnify the opportunities for abuse.
To reiterate, I'm no fan of the NCAA, particularly with respect to the arbitrary way it applies and enforces the rules. And I sympathize with the position that the disparity between the profits that college coaches or administrators enjoy and the benefits that players receive is disproportionate to their relative contributions. And I readily acknowledge that attempts to maintain a level playing field sometimes fall short, either due to deliberate circumvention of the rules by violators or failure on the part of the enforcement authorities. But speaking only for myself, I prefer those relatively tolerable imperfections in the present system to what I fear will be a much more severe set of problems -- and ultimately a much less enjoyable experience for fans of college sports like us -- if the California legislation is implemented universally.