You're not mistaken. I know quite a few casual soccer fans who simply will not watch the men's games. The dives turn off the American casual soccer fan.
As for the USWNT. I loved watching the game and seeing them win and celebrate. I was at a watch party hosted by the parents of a player I coached for a few years. Having about a dozen other adults and even more kids and teens to celebrate with was fantastic. I even ran into a guy I used to play indoor with something like 25 years ago!