Krispy Kreme’s rise to me is an interesting example of the laws of scarcity. (I’m probably not using that term correctly in context.)
As a regional specialty, like In n Out Burger (plenty of examples), Krispy Kreme had a level of reputation and notoriety.
It amazes me when I read things like if you have a Starbucks on all 4 corners of an intersection, each store makes more money, not less.
So Krispy Kreme expands, experiences some success in major markets, and comes back to earth.
What is becoming more fascinating to me is the artificial scarcity being generated by Bitcoin, Ethereum and all the blockchain based digital currencies.
I guess its not really that different from fiat currency, I am having a real hard time bending my brain around “bitcoin is worth $70,000” just because someone else says so. One day, the neuron in my brain will fire, and the light bulb will go off on why stock, gold, and bitcoin are investment grade considerations.
Brian Roemmell (sp?) has a great article he referenced that I am still puzzling over. The math appears sound even if I don’t agree with the logic (of artificial scarcity of digital currency).
https://medium.com/@100trillionUSD/m...y-91fa0fc03e25