What's more, if I am only spending $10/month to go to all the movies I want, I am probably not going to flinch as much at dropping $8 for a bag of popcorn and $5 for a soda. If I just spent $25 on 2 tickets to the movie, I am going to be significantly more reluctant to buy that $4 SweetTarts box.
MoviePass, which I too had never heard of before yesterday, has gotten a ton of publicity in the past 24 hours. I bet they have a ton new subscribers too. Though they claim they are collecting important demographic and marketing info on their customers that they can monetize, I suspect they are going to be losing money hand-over-fist very soon and will have real trouble staying in business. Perhaps their model is to capture a significant portion of the moviegoing business and then negotiate a sweeter ticket price deal from AMC and others. I dunno...
-Jason "if I did not go to most movies for free, I'd be all over the $10 moviepass" Evans