I just ordered mine. $21.95 + like $6 shipping. A bit spendy considering the college football bible equivalent, Phil Steele's magazine, is only $10 -- then again, 336 teams vs 119 teams -- but I think I'll end up finding it to be well worth it. I don't always order Blue Ribbon, but I plan on watching a lot of college bball this season and the Yearbook will help keep me informed.
Note to any ESPN.com subscribers -- the Yearbook is available to you online for free on their college bball page.