Hmm, well, this sounds terribly written to be sure. I'd pretty much assumed they'd almost have to limit Apocalypse's canonical powers, since he's so intrinsically OP as to lead to real contrivances when it comes to filming a live action version. I guess I made the wrong assumption (for the record, he pretty much can do anything he wants, since as I recall it, he has atomic-level control of matter). But the powers aside, to be able to see an entire movie devoted to Apocalypse and come out of it not understanding his motivation is mind-bogglingly baffling. His motivation, at least in the comics, is probably easier to understand than those of 99.9% of comic-book antagonists.
I do feel that comparing Civil War to this movie, as you describe it, may not be the most helpful comparison because--as you point out--the movies themselves have different goals and methods. The only real link is that they're both based on comic book characters. It's a fair comparison, and one that everyone will no doubt see a lot of, but it would be more helpful for me as a potential (likely) viewer to compare it to other more similar movies; not having seen it, I'm not sure what those would be, but maybe Ultron or Man of Steel or BvS?
Also, I take your point that Jean and Apocalypse sound pretty poorly written, which doesn't surprise me with everything else you say, but did your problem with those characters extend to the performances by the actors? Or did you think their failure as characters stemmed from the poor writing, such that pretty much anyone wouldn't have been able to save them?
Given how mediocre this sounds, I am very surprised Fox is allowing for such early reviews, especially on the heels of Civil War. Forbes's headline ("Franchise-Killing Disaster") is almost certainly not what they were gunning for. At this point, based only on this review, I am going to mentally write off the film's writing, and hope for the best with respect to the action. After all, I like gourmet pizza as much as anyone else, but I probably prefer Dominoes for all but special occasions.
Thanks for posting the review. I am disappointed, but also kind of think it's for the best that it gets trashed early. I was probably overhyped for Civil War, with the result that neither my roommate nor I wanted to see it more than once last weekend (we expected to want to see it 2-3 times opening weekend); BvS's terrible reviews, coupled with our dislike of MoS, resulted in our being shocked that it wasn't as disastrous as we expected. So maybe this will lower expectations to the point where I can actually enjoy it. Again, thanks for the early review.