I defer to Jim's knowledge at all times, but I don't think success is the driving factor here. Let me offer MSU as an example again. Historically, good at baseball, decent at basketball, and pretty sorry at football. And what do people care about the most at that school? Definitely football. A few people there argue it's a baseball school, and it's got a really good culture supporting Ron Polk's teams. But it's in Mississippi and thus is a FB school.
Which game do your fans care about the most? That's the deciding factor.
A movie is not about what it's about; it's about how it's about it.
---Roger Ebert
Some questions cannot be answered
Who’s gonna bury who
We need a love like Johnny, Johnny and June
---Over the Rhine