Originally Posted by
JasonEvans
Hmmm -- while I have seen a decent number of ads for it, I don't think it has been an unusual amount for a major studio film coming out at a prime time of the movie season. I don't think it has been that much more than Jack Reacher or This is 40 for example. It has almost certainly been less than what I saw for Skyfall, Wreck-it-Ralph, or Rise of the Guardians.
Tarantino movies don't tend to be the kind of films a studio forces down your throat. That is just not good marketing because his movies are not for everyone due to the extreme violence and language in them. What's more, the film is being distributed and marketed by The Weinstein Company and they do not put nearly as much money into tradition advertising/marketing as do the Big 6 studios Warner, Disney, Paramount, Sony, Universal, and Fox (Lionsgate is about to join that top tier, by the way).
Anyway, I would be quite surprised to hear that Django has an appreciably larger advertising budget than most of the big titles being released this season.
-Jason "still dying to see it" Evans