Has "They wanted it more than we did" or similar sentiments become the next "We beat ourselves."

Seems to me this phrase started out as simple praise for the effort of the other team, but it is now being thrown around by almost every losing team. Contextually, this phrase seems to mean, we are a better team and should have won, we just didnt want to win as much as they did.

Just another cliche for Crash Davis to use.