The Saturday Primetime telecast featuring North Carolina and Duke broke the record set just two weeks prior...
In addition, the telecast set several men’s college basketball marks when compared to games airing on any network, broadcast or cable:
* Amongst viewers (P2+), the game ranks as the most-viewed regular-season men’s college basketball game in more than a decade (previously, the most-viewed broadcast was Kansas vs. Kentucky, Jan. 9, 2005, on CBS – 5,483,000 viewers);
* The game is the highest-rated regular-season men’s college basketball telecast in the past 15 years (North Carolina vs. Duke, Feb. 3, 1993, on ESPN – 4.3 rating);
* Amongst households, the telecast ranks as the most-viewed regular-season men’s college basketball game since 2005 (Duke vs. North Carolina, March 5, 2005, on CBS – 3,977,000 households).