Originally Posted by
bundabergdevil
I've talked to enough consultants who think it's their job to "push" clients that I do believe it's part of the coaching to increase internal market size at some firms.
A company I worked for in the second half of the last decade went through one of the largest corporate mergers/spins in U.S. business history. It was not a pleasant time to work at the company, the least of which was because it felt like the merged unit, in the midst of a 4 year internal rearrangement to spin process, was like one of those giant dead bloated whales floating in the ocean and consultants and lawyers and agencies were just feasting on the carcass like all the critters in the ocean. Easily the most confusing, unorganized business environment I've been in but I think the bonuses of all the third parties involved must have been plum those years.
During the process, I was privy to a view of 2 of the businesses being prepared for spin and both of them must have been using the same consultants because all the executive townhalls started featuring the "we're going to be a new kind of XXXX company, closer to Google than XXXXX".
I'm also convinced the brand and ad consultants are essentially dusting off words and positioning and just re-packaging it for clients. In 2015, I moved from one F100 to a second F100 --- I swear, all the brand positioning BS they were each using was the exact same, just for different industries.
Blech.