Originally Posted by
budwom
I'm no expert on gambling, but I think you're referring primarily to odds on a particular game. Get the bets on Duke to roughly equal those on Wake, etc (I know it's more complicated than that).
But these gambling sites do a LOT of very different stuff...they'll let people bet on just about anything, and they nurture those who usually lose but can be enticed back.
Apparently the major problem these sites have is that their promotional expenses are extremely high and they struggle to become profitable.