Instead of Journalism, We Get ... [Archive]

BD80

02-10-2020, 05:42 PM

DevilHorse

02-11-2020, 08:38 AM

CBS Sports and William Hill, America's leading sports book operator, today announced a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will reimagine fan engagement through a unique integration of sports betting, media, product and technology. ...

The partnership extends CBS Sports' digital leadership in the sports betting space, and allows for the creation of even more relevant content across its wide array of platforms. CBS Sports will utilize William Hill's odds, experts and more than 140 sports books to bolster its current digital offerings, delivering deeper information and programming produced from William Hill sports books across the country, and further engaging sports bettors and fans.

https://www.cbssports.com/general/news/cbs-sports-william-hill-sports-book-announce-official-partnership/

In one sense, it will be great for fans who love analytics.

I see it as another step blurring (crossing?) the line between sport and entertainment.

Imagine how insufferable Antonio Brown would have been with a deep dive into his fantasy football stats leading each sports broadcast!

I think that it is important to remember that in this Brave New World of sports betting being everywhere that having news outlets, with a gambling interest/exposure, is (at least on the surface) a neutral thing, with potential upside to the casual fan, as long as it is not biased toward one team or another for betting purposes. Their goal is just to get you to play and they take a percentage off the top. Usually, the odds will move with how the public bets on one side or the other; or you get the line at the time of the bet.

If gambling infusing cash into the system makes games/races/activities universally available on media (without local blackouts!!!!!) there's something to be said for it.

Larry
DevilHorse