Mike Corey
01-31-2013, 10:53 AM
For some time now, Duke has been engaging alums and fans via the Interwebs, specifically through Facebook, Twitter, Instagram, Pinterest, and other outlets, I'm sure. For example, Duke has the 11th-largest following on Facebook compared against its peer institutions.
But beyond quantity, the month of January also saw a healthy level of engagement, leading to Duke's efforts being noticed (http://socialnsport.wordpress.com/2013/01/29/duke-athletics-rockin-facebook-in-january/).
Of course, Duke recently relaunched DukeBluePlanet, which integrates various elements of the social media platforms.
The audiences that Duke is reaching are surely different across these different spaces.
I do wonder how much this community interacts with Duke via social media, rather than the traditional "indirect" outlets of newspapers, television, etc.
But beyond quantity, the month of January also saw a healthy level of engagement, leading to Duke's efforts being noticed (http://socialnsport.wordpress.com/2013/01/29/duke-athletics-rockin-facebook-in-january/).
Of course, Duke recently relaunched DukeBluePlanet, which integrates various elements of the social media platforms.
The audiences that Duke is reaching are surely different across these different spaces.
I do wonder how much this community interacts with Duke via social media, rather than the traditional "indirect" outlets of newspapers, television, etc.