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Reilly
03-29-2010, 02:22 PM
http://www.dukemagazine.duke.edu/dukemag/issues/030410/blue1.html

Rich
03-29-2010, 02:34 PM
Thanks for sharing. As the original poster from the Class of '88, I thought this article was particularly interesting.

CameronBornAndBred
03-29-2010, 02:44 PM
We've seen this debate tons here, as the article noted, but this is the first time I've ever seen this.


The Carolina side wore light-blue uniforms for the first time in history, and Trinity players wore an approximation of Yale blue—a grayish dark blue—chosen by the student body to honor their coach and president. According to The Trinity Archive, a cheer arose among the Trinity faithful at the game's close (Trinity won, 16-0), in answer to the Carolina cheer, which "literally woke Raleigh up" in the morning before the game. Carolina fans chanted:


Rah! Rah! Rah!
For the white and blue!
Hoop la! Hoop la!
N.C.U.
The Trinity fans, in a move that presaged the cheeky chants of Cameron, answered:


Rah! Rah! Rah!
For the deep dark blue!
Hoop la! Hoop la!
We beat [you].

That is absolutely priceless.

grossbus
04-03-2010, 09:37 AM
oft discussed here. the Duke Alumni mag march-april issue has this as the cover story. posts from DBR are included in the article.

the "official" Duke blue is prussian blue PMS 287 which is decently dark, but the Nike influence has bball uni's closer to royal.

campus signage is PMS 2767C which is designated as Duke University Dark Blue and is nicely dark and closer to MY understanding of Duke blue.

Go Duke!

onepresent
04-03-2010, 09:57 AM
PMS287 doesn't work well with black. With a quick glance it looks like black. What little vividness 287 has is lost when translated to four color process printing.

Duke Sports tends to go with PMS286 when printing in two colors (usually in combination with black).

I'm not up on the history of the blue in the basketball uniforms. PMS286 is closer to today's uniforms than PMS287.

Reilly
09-23-2016, 06:19 AM
“On Sept. 23, 1965, the Executive Committee of Duke's Board of Trustees adopted "Prussian Blue" as Duke's official color. There is no other known, official action on the matter of school colors.”

https://library.duke.edu/rubenstein/uarchives/history/articles/duke-blue

duke79
09-23-2016, 02:46 PM
I believe this is the "correct" Duke blue.

https://www.pantone.com/color-finder/287-C

I like this color.....darker than the royal blue that we now see on some Duke uniforms but a shade or two lighter than a midnight or navy blue (the "Yale" color and my high school's color).

luvdahops
09-23-2016, 02:57 PM
I believe this is the "correct" Duke blue.

https://www.pantone.com/color-finder/287-C

I like this color....darker than the royal blue that we now see on some Duke uniforms but a shade or two lighter than a midnight or navy blue (the "Yale" color and my high school's color).

I like it too. Suggests that the blue helmets now used are more correct than the shade used on our FB jerseys and pants. And I have thought the blue in our hoops uniforms to have been too light for at least the last decade or so.

BD80
09-23-2016, 02:59 PM
What was the name of the paint GM used on the "Blue Devil" 'vette?

duke79
09-23-2016, 03:14 PM
I like it too. Suggests that the blue helmets now used are more correct than the shade used on our FB jerseys and pants. And I have thought the blue in our hoops uniforms to have been too light for at least the last decade or so.

Totally agree !

msdukie
09-23-2016, 09:40 PM
The article says white is not a school color and there is no official document noting that. I've heard this argument before, but someone should tell all of the writers of Duke's media guides, which list Duke's colors as Duke Blue and white.

grossbus
09-24-2016, 05:28 AM
I'm getting page not found on the OP link.

CameronBornAndBred
09-24-2016, 08:58 AM
I'm getting page not found on the OP link.

It's from a thread posted 6 years ago, not surprising. :p (Also a thread posted mere days before banner # 4!)

BandAlum83
09-25-2016, 10:44 AM
Just so this lives in another place forever on the Web.

Duke Blue:

Technical Details

Duke Blue is registered as number 287 in the Pantone® Color Matching System.

Colors in the range of Pantone® numbers 283 to 289 are used for Duke Blue. The reason for the range of numbers relates to differences in printed materials, computer applications and textiles.

The Pantone® Process Color Imaging Guide formula for Duke Blue is 100% Cyan + 69% Magenta + 0% Yellow + 11.5% Black.

In a web color palette, Duke Blue is hexadecimal code 001A57; RGB 0,0,156; Hue=160, Saturation=240, Brightness=73.

wncgrad
09-25-2016, 11:00 AM
Just so this lives in another place forever on the Web.

Duke Blue:

Technical Details

Duke Blue is registered as number 287 in the Pantone® Color Matching System.

Colors in the range of Pantone® numbers 283 to 289 are used for Duke Blue. The reason for the range of numbers relates to differences in printed materials, computer applications and textiles.

The Pantone® Process Color Imaging Guide formula for Duke Blue is 100% Cyan + 69% Magenta + 0% Yellow + 11.5% Black.

In a web color palette, Duke Blue is hexadecimal code 001A57; RGB 0,0,156; Hue=160, Saturation=240, Brightness=73.


You may thank President Doug Knight for the official designation of a Duke Blue. He appointed the committee that selected it which was
first used on the Duke Ph. D. robes at graduation. That is the official hue for textiles.

-jk
09-25-2016, 11:38 AM
You may thank President Doug Knight for the official designation of a Duke Blue. He appointed the committee that selected it which was
first used on the Duke Ph. D. robes at graduation. That is the official hue for textiles.

While Knight was the pres when the committee made its recommendation, it was Dr Hart who started the committee to search for a new doctoral robe color. My understanding is he was looking for a "bright navy".

This backdoor link is working, but ugly:

http://dukemagazine.duke.edu/issues/030410/blue1.html

-jk

sagegrouse
09-25-2016, 06:21 PM
While Knight was the pres when the committee made its recommendation, it was Dr Hart who started the committee to search for a new doctoral robe color. My understanding is he was looking for a "bright navy".

This backdoor link is working, but ugly:

http://dukemagazine.duke.edu/issues/030410/blue1.html

-jk


OK, -jk, who gets the credit or blame for changing Myrtle Drive to Campus Drive? Dr. Hart or Mr. Knight?

Newton_14
09-25-2016, 06:57 PM
While Knight was the pres when the committee made its recommendation, it was Dr Hart who started the committee to search for a new doctoral robe color. My understanding is he was looking for a "bright navy".

This backdoor link is working, but ugly:

http://dukemagazine.duke.edu/issues/030410/blue1.html

-jk

One of the key quotes from the article shown below. Timeframe was 2009:


These days, you're most likely to see Duke blue in four broad areas: athletic uniforms, licensed products and apparel, campus signage, and publications and promotional materials. In 2009, Duke's athletics department signed a contract with Nike Inc., giving the apparel giant exclusive rights to supply all twenty-six varsity teams with uniforms, shoes, and other equipment. Before each season, a Nike representative contacts a team's coach to present various options for the look of that season's gear. Nike's designers determine the colors of the uniforms, although coaches sign off on them.
Before the Nike contract was signed, each coach ordered from his or her own manufacturer, and some of those agreements will remain in place for the next two years. As a result, the blue of the uniforms worn by this year's field hockey team, for example, supplied by Under Armour Inc., is quite different from the blue of this year's basketball jersey, supplied by Nike. One benefit of the new contract is that all athletic uniforms will be a standard Duke blue—albeit one closer to royal than PMS 287.

Newton_14
09-25-2016, 07:02 PM
One of the key quotes from the article shown below. Timeframe was 2009:

Another key quote from the article. Thanks much to -jk. This article cleared up a lot of questions I had on why the colors have changed over the years.


Craig notes a marked shift in popularity between the darker Duke blue, which is closer to navy, and the lighter Duke blue, which is closer to royal. Through the 1980s and into the mid-1990s, Duke Stores was selling much more of the dark blue than the light. Then the men's basketball team signed with Nike for the 1994 season. Nike introduced the royal-blue shade to the uniforms, and Duke consumers soon made the switch. Royal has been the stores' best-selling blue ever since.

Rich
09-27-2016, 09:43 PM
Here is a cleaner link to the Duke Magazine article: http://dukemagazine.duke.edu/article/true-blue

My favorite quote is this one, considering I was that '88 alum:


But one of the DBR's message boards was alive with debate over a topic that had nothing to do with the game—one that, over the years, has aroused curiosity and, at times, triggered heated debate among Duke students, alumni, visitors, and fans: What color, exactly, is Duke blue? An alumnus from the Class of '88 wondered: "Was the school's color always royal blue?" He recalled that the uniforms were darker in the past. "Was this a gradual shift? Was there a particular year when the color became lighter or was that a gradual migration?"

Here is the original thread from February 2009 -- http://forums.dukebasketballreport.com/forums/showthread.php?14370-Duke-Colors-and-Other-Miami-Game-Musings&highlight=school%27s+color+royal+blue

gep
09-27-2016, 11:40 PM
Here is a cleaner link to the Duke Magazine article: http://dukemagazine.duke.edu/article/true-blue

...



From the linked article...

************
In fact, there is an official Duke blue: It is designated No. 287 in the Pantone Matching System (PMS)
************

************
And there is one thing it never has been, and never will be: Pantone 278, more commonly known as Carolina blue.
************

So, Duke is 287. And unc? 278? I saw this fact in the original article, but couldn't find it again until the link above... Amazing "play" on PMS numbers... :cool:

Ima Facultiwyfe
09-28-2016, 04:24 AM
From the linked article...

************
In fact, there is an official Duke blue: It is designated No. 287 in the Pantone Matching System (PMS)
************

************
And there is one thing it never has been, and never will be: Pantone 278, more commonly known as Carolina blue.
************

So, Duke is 287. And unc? 278? I saw this fact in the original article, but couldn't find it again until the link above... Amazing "play" on PMS numbers... :cool:

287>278 Just sayin'.
Love, Ima

Indoor66
09-28-2016, 05:52 AM
287>278 Just sayin'.
Love, Ima

Finally, the TRUTH!

devil84
09-28-2016, 07:04 AM
From the linked article...

************
In fact, there is an official Duke blue: It is designated No. 287 in the Pantone Matching System (PMS)
************

************
And there is one thing it never has been, and never will be: Pantone 278, more commonly known as Carolina blue.
************

So, Duke is 287. And unc? 278? I saw this fact in the original article, but couldn't find it again until the link above... Amazing "play" on PMS numbers... :cool:

Carolina Blue was 278 until last season, when they changed it to Pantone 542 (http://www.wsj.com/articles/fifty-shades-of-blue-tar-heels-seek-the-truest-hue-1459447400). I liked the 287 vs 278 symmetry, it seemed to say we are more alike than different, just different sides of the same coin -- the heart of the rivalry. However, since seeing how "the Carolina Way" has changed, they can g'head and change the color, too.

Rich
09-28-2016, 08:31 AM
Carolina Blue was 278 until last season, when they changed it to Pantone 542 (http://www.wsj.com/articles/fifty-shades-of-blue-tar-heels-seek-the-truest-hue-1459447400). I liked the 287 vs 278 symmetry, it seemed to say we are more alike than different, just different sides of the same coin -- the heart of the rivalry. However, since seeing how "the Carolina Way" has changed, they can g'head and change the color, too.

That WSJ article has a fun little 5 question quiz about university colors, including Duke's. I only got 2 out of the 5 right -- Carolina Blue and Duke Blue. I missed on Michigan, Syracuse and Oklahoma.

devildeac
09-28-2016, 10:26 AM
That WSJ article has a fun little 5 question quiz about university colors, including Duke's. I only got 2 out of the 5 right -- Carolina Blue and Duke Blue. I missed on Michigan, Syracuse and Oklahoma.

Guess it kinda/sorta depends on home and/or away color schemes and which schools include black in their school/uniform colors :o :rolleyes: .

grossbus
09-28-2016, 10:29 AM
Well, FWIW, I still prefer the dark blue that was in place when my parents were at Duke and which was still in use when my wife and I were there (my letter sweater is this blue). THAT was Duke Blue.

HereBeforeCoachK
03-29-2018, 12:02 PM
Well, FWIW, I still prefer the dark blue that was in place when my parents were at Duke and which was still in use when my wife and I were there (my letter sweater is this blue). THAT was Duke Blue.

For several years, I've not liked the varying blue tones and the overall lightening of the blue. I realize that some of that was to accommodate the use of more black, but I don't think we did any black this season. So with a search, I found this old thread, and wanted to add to it.

I was just watching some highlights of the Butler game in 2010, and I was reminded how much I liked those uniforms....white with the thick panel down each side of the jersey and bottoms, with a much darker blue. I miss the dark, and the panels, and frankly, the Cheats have some football uniforms now that are darker than some of our hoops uniforms.

This is a disturbance in the force I'd like to see corrected.

diablesseblu
03-29-2018, 08:39 PM
For several years, I've not liked the varying blue tones and the overall lightening of the blue. I realize that some of that was to accommodate the use of more black, but I don't think we did any black this season. So with a search, I found this old thread, and wanted to add to it.

I was just watching some highlights of the Butler game in 2010, and I was reminded how much I liked those uniforms...white with the thick panel down each side of the jersey and bottoms, with a much darker blue. I miss the dark, and the panels, and frankly, the Cheats have some football uniforms now that are darker than some of our hoops uniforms.

This is a disturbance in the force I'd like to see corrected.


Agree completely. Also, there seem to be varying shades of blue across the uniforms of different sports. I do not understand the difficulty of adhering to the official standard of Pantone 287.

msdukie
03-29-2018, 09:17 PM
For several years, I've not liked the varying blue tones and the overall lightening of the blue. I realize that some of that was to accommodate the use of more black, but I don't think we did any black this season. So with a search, I found this old thread, and wanted to add to it.

I was just watching some highlights of the Butler game in 2010, and I was reminded how much I liked those uniforms...white with the thick panel down each side of the jersey and bottoms, with a much darker blue. I miss the dark, and the panels, and frankly, the Cheats have some football uniforms now that are darker than some of our hoops uniforms.

This is a disturbance in the force I'd like to see corrected.

The blue got lighter long before 2010 (and those uniforms had black trim all over them). The 2017 uniforms are no lighter than 2010. Now, go back to 2000 and that's a different story. Keep in mind that the materials that Nike uses always change as uniforms get lighter which can make them look different in different lighting.

msdukie
03-29-2018, 09:19 PM
Agree completely. Also, there seem to be varying shades of blue across the uniforms of different sports. I do not understand the difficulty of adhering to the official standard of Pantone 287.

Actually, Nike uses the exact same color for all 27 sports' uniforms, keep in mind that different uniforms are made of different materials which may make the color look different in different lighting as well.

HereBeforeCoachK
03-29-2018, 09:22 PM
The blue got lighter long before 2010 (and those uniforms had black trim all over them).

True, but I was just referring to the jerseys worn in the championship game...it was what appeared the be the historical Duke blue, with the wide color panels down the sides...not terribly different from the 91-92 look (although side by side I imagine there would be differences).

The color of the blue used on the floor at Cameron has gotten lighter also. I'll not ever stop pulling for Duke, and certainly not over this, but man, I really prefer the darker blue of days past...

If Pantone 287 is the official blue, so be it, but the Duke blue of the 60s-70s-80s-90s was DARKER than that blue. It was close to Navy blue. My mother was at Duke during the time the real original Iron Duke FB team was playing - the team that inspired the name Iron Dukes - that generation and the next couple all referred to Duke blue as navy blue or thereabouts. They almost used the terms interchangeably. These are people who went to every ACC Tournament and every FB game and most home BB games for almost 45 years. Their Duke gear was navy, or close.

I don't know when 287 was made official, or who made that call, but Pantone wasn't even a company until 1962. Intersting topic though. Put me down in the old school camp...about two shades darker than 287.

53n206
03-29-2018, 10:25 PM
Interesting to me in that in my freshman year, 1953, one of the lines in our fight songs was "fight for the blue and white". Thus relating not to our colors alone, but what we were wearing on the courts and on the field. I thought that our colors were blue and white.

sagegrouse
03-29-2018, 10:32 PM
Interesting to me in that in my freshman year, 1953, one of the lines in our fight songs was "fight for the blue and white". Thus relating not to our colors alone, but what we were wearing on the courts and on the field. I thought that our colors were blue and white.

Probably an iambic adaptation.

The message is probably upthread that deals with "official colors," but I believe the only officially adopted color is "Prussian blue," which is certainly what I learned in freshman orientation and traditions, some time in the last millennium. The football team in the 1960's wore uniforms consistent with that darker blue. When Nike got involved with Duke, it suggested and was allowed to offer a lighter, brighter blue as a market test. I believe more people bought shirts and shorts with the lighter color; hence, it is what we mostly see today.

HereBeforeCoachK
03-29-2018, 10:39 PM
When Nike got involved with Duke, it suggested and was allowed to offer a lighter, brighter blue as a market test. I believe more people bought shirts and shorts with the lighter color; hence, it is what we mostly see today.

I can only wonder if that's due to the shade of blue, or improving Duke athletic fortunes and increased media coverage of all college sports, and Nike's superior marketing in general, or all three. I think the Nike contract was started in 2008, and since then the BB team has won a couple national titles, and that is about the exact time Cut has been increasing interest in the FB team. And Nike is the best marketer of all these companies.

My hunch is they'd have sold more of any blue due to all of the above.

In my anecdotal test of one family with 3 kids, 2 of whom are Duke fans, I purchase less gear because the lighter blue does not seem like "Duke" to me. But we remain Duke fans. And I can only wonder what the cheat fans think, with Fedora over there wearing actual DARK blue, what used to be Duke blue, at times with his football team.

Speaking of the FB team, wish they'd wear white at home during the hot sun games. Ask the Panthers, who wear white at home in the early season. It's a not insignificant factor. More and more NFL teams are doing this now.

sagegrouse
03-29-2018, 10:55 PM
I can only wonder if that's due to the shade of blue, or improving Duke athletic fortunes and increased media coverage of all college sports, and Nike's superior marketing in general, or all three. I think the Nike contract was started in 2008, and since then the BB team has won a couple national titles, and that is about the exact time Cut has been increasing interest in the FB team. And Nike is the best marketer of all these companies.

My hunch is they'd have sold more of any blue due to all of the above.

In my anecdotal test of one family with 3 kids, 2 of whom are Duke fans, I purchase less gear because the lighter blue does not seem like "Duke" to me. But we remain Duke fans. And I can only wonder what the cheat fans think, with Fedora over there wearing actual DARK blue, what used to be Duke blue, at times with his football team.

Uhhhh.... The different colors were offered for sale simultaneously, and the result was that the lighter, brighter blue was more popular with the "buying public." Sorry if my post was confusing.

Kindly,
Sage

HereBeforeCoachK
03-29-2018, 11:07 PM
Uhhhh... The different colors were offered for sale simultaneously, and the result was that the lighter, brighter blue was more popular with the "buying public." Sorry if my post was confusing.

Kindly,
Sage

Ah, okay, sorry if I assumed you meant one thing when you meant another.....so that's on me, not you. My bad. And thanks for clarifying.

But I gotta be honest with you - that is dismaying. I hate to see the real Duke blue sacrificed for immediate merchandising concerns. But they didn't ask me, and neither did Phil Knight. ;)

duke79
03-30-2018, 08:39 AM
I believe this is the "correct" Duke blue.

https://www.pantone.com/color-finder/287-C

I like this color....darker than the royal blue that we now see on some Duke uniforms but a shade or two lighter than a midnight or navy blue (the "Yale" color and my high school's color).


Ah, okay, sorry if I assumed you meant one thing when you meant another....so that's on me, not you. My bad. And thanks for clarifying.

But I gotta be honest with you - that is dismaying. I hate to see the real Duke blue sacrificed for immediate merchandising concerns. But they didn't ask me, and neither did Phil Knight. ;)

I still agree with my original post above and I totally agree with your sentiments about how the "true" Duke blue is being manipulated just to sell more Nike merchandise (if that is the case?). LOL. Is nothing sacred anymore?

53n206
03-30-2018, 09:24 AM
Is nothing sacred anymore?[/QUOTE]

Of course-cash is sacred, and cash talks, and cash is king!

duke79
03-30-2018, 09:33 AM
Is nothing sacred anymore?

Of course-cash is sacred, and cash talks, and cash is king![/QUOTE]

LOL, as someone who is in the financial services field, I understand this ALL TOO WELL !!

devildeac
03-30-2018, 07:12 PM
Here's one explanation:

https://library.duke.edu/rubenstein/uarchives/history/articles/duke-blue

devildeac
03-30-2018, 07:15 PM
Here's one explanation:

https://library.duke.edu/rubenstein/uarchives/history/articles/duke-blue

Here's another:

https://styleguide.duke.edu/color-palette/

HereBeforeCoachK
03-30-2018, 07:46 PM
Here's another:

https://styleguide.duke.edu/color-palette/

Interesting, the first document appears more "official" for whatever that's worth, and it proclaims Prussian Blue as the only official blue declaration, and it was done so in the 60s. The second proclaims Pantone 287, which is a secondary blue, and not sure when that happened. Maybe when Nike happened.

And while Prussian is not too far from Navy blue, it is a little lighter. Prior to the 60s, and well into the 80s with the old timer Duke grads I knew - they all felt like Duke blue approaches a dark navy blue.

Anything in the Prussian to Navy family to me is preferable to Pantone 287. And again, Kevin White did not ax my opinion...:)

devildeac
03-30-2018, 08:05 PM
Interesting, the first document appears more "official" for whatever that's worth, and it proclaims Prussian Blue as the only official blue declaration, and it was done so in the 60s. The second proclaims Pantone 287, which is a secondary blue, and not sure when that happened. Maybe when Nike happened.

And while Prussian is not too far from Navy blue, it is a little lighter. Prior to the 60s, and well into the 80s with the old timer Duke grads I knew - they all felt like Duke blue approaches a dark navy blue.

Anything in the Prussian to Navy family to me is preferable to Pantone 287. And again, Kevin White did not ax my opinion...:)

I'm wearing an "old school" navy blue Duke sweatshirt right now with DUKE in large block white lettering. This garment must be 20 years old :o.

CameronBornAndBred
03-31-2018, 09:09 AM
Here's another:

https://styleguide.duke.edu/color-palette/


"The Duke color palette is a selected group of colors that complement and enhance our Duke blue, following the rules of the color wheel."

Pfffft...As an artist, I refuse to follow the rules!

Reilly
03-31-2018, 10:33 AM
Wiki on Prussian blue: https://en.wikipedia.org/wiki/Prussian_blue

P. 7 of 21 here has the PMS 283 to PMS 289 range: http://www.kartonwerken.nl/files/PMS%20kaart.pdf

CameronBornAndBred
03-31-2018, 11:29 AM
So this is fun. According to the link that DD posted, "In a web color palette, Duke Blue is hexadecimal code 001A57"

That is this color. It's pretty. And, I can't find any Duke site that actually uses it. (I don't have enough coffee and beer to search all of them.)
8270

On Duke's official sports site, GoDuke.com, they use hex #013088.
That is this color. It's also pretty.
8271

On DBR, hex code #0009D is used.
That is this color. It's also pretty.
8272

On Duke's website, Duke.edu, hex code #01518C is used as the background.
That is this color, and it looks like a 2010 championship shirt that has been in the wash a few times.
8273

My opinion is that "Duke Blue" is any color blue that is much darker and much prettier than the ugly baby blue coming out of Chapel Hill.

devildeac
03-31-2018, 11:45 AM
So this is fun. According to the link that DD posted, "In a web color palette, Duke Blue is hexadecimal code 001A57"

That is this color. It's pretty. And, I can't find any Duke site that actually uses it. (I don't have enough coffee and beer to search all of them.)
8270

On Duke's official sports site, GoDuke.com, they use hex #013088.
That is this color. It's also pretty.
8271

On DBR, hex code #0009D is used.
That is this color. It's also pretty.
8272

On Duke's website, Duke.edu, hex code #01518C is used as the background.
That is this color, and it looks like a 2010 championship shirt that has been in the wash a few times.
8273

My opinion is that "Duke Blue" is any color blue that is much darker and much prettier than the ugly baby blue coming out of Chapel Hill.

That would be Pantone 278 so please, please, please do not misplace your numbers in the tens' and ones' places. :p

msdukie
04-01-2018, 01:17 AM
I can only wonder if that's due to the shade of blue, or improving Duke athletic fortunes and increased media coverage of all college sports, and Nike's superior marketing in general, or all three. I think the Nike contract was started in 2008, and since then the BB team has won a couple national titles, and that is about the exact time Cut has been increasing interest in the FB team. And Nike is the best marketer of all these companies.


The men's basketball team became a Nike team for the 1993-94 season, women's basketball for the 1995-1996 season, and other sports followed, including football for the 2003 season (remember the horrible blue uniforms with black pants, black "Broncos" stripes and black numbers.....). In 2008, Duke signed its all-sports Nike deal, even though most sports were Nike by then. The deal had a 3 year phase in period for all sports with a provision to look at updating and unifying all the sports which kicked in at the end of the 3-year period for the 2011-12 season. The result of that phase-in was making the primary logo the Iron Duke D without the Devil Head; making the Devil Head alone the secondary logo, retiring the old primary logo of the Iron Duke D with the Devil Head; tweaking the D-U-K-E block and number font, and removing the ball and hoop from the men's basketball uniforms and items for sale (the Duke Basketball logo remains a limited-use mark by the team) and retirement of the gothic Duke word mark. However, the color was not changed. The lighter uniforms go back to the mid/late 90's.

HereBeforeCoachK
04-01-2018, 07:38 AM
The men's basketball team became a Nike team for the 1993-94 season, women's basketball for the 1995-1996 season, and other sports followed, including football for the 2003 season (remember the horrible blue uniforms with black pants, black "Broncos" stripes and black numbers...). In 2008, Duke signed its all-sports Nike deal, even though most sports were Nike by then. The deal had a 3 year phase in period for all sports with a provision to look at updating and unifying all the sports which kicked in at the end of the 3-year period for the 2011-12 season. The result of that phase-in was making the primary logo the Iron Duke D without the Devil Head; making the Devil Head alone the secondary logo, retiring the old primary logo of the Iron Duke D with the Devil Head; tweaking the D-U-K-E block and number font, and removing the ball and hoop from the men's basketball uniforms and items for sale (the Duke Basketball logo remains a limited-use mark by the team) and retirement of the gothic Duke word mark. However, the color was not changed. The lighter uniforms go back to the mid/late 90's.

Thanks for that recap. I totally agree with you about the blue jersey black pants combo in FB too. The first time I remember seeing the Iron Duke D (my favorite logo) was under Mike McGee - a blue D on a silver helmet. It was a great look. And I think the Iron D with the ball and hoop started under maybe Foster? Not sure. If it happened earlier, it was before my time and ability to remember. I really liked the D with the ball and hoop too. Frankly I think the devil head looks cartoonish and stupid, and don't like it, and I especially don't like the devil head football helmets. The Duke script, blue on white especially, is a sweet helmet look also. It's just a good script and a good length that fits a helmet perfectly and is very recognizable.

Recognizability is a key in branding, which is why I like the Iron D and the script...both look classy and just scream DUKE.

I would love to see us get some of those really metallic looking helmets...because I hate to admit it, but Wake's gold metallic helmets are totally awesome. Duke has a kind of semi dull metallic silver with the devil head, but it's not really metallic, and then there's that devil head to boot. I hate those unis. I think I've seen a lacrosse helmet with a decent looking metallic blue too. That with a silver script or silver D would be awesome in FB.

Thank God for the off season, so we can debate the critical issues! (actually, I think this is important on a certain level...come to think of it...for example, why won't Duke FB wear white during the early season noon games - almost every NFL team in a warm weather climate now wears white at home early season...this absolutely is an advantage. It does impact all the cons of being too hot. Unis are a key to recruiting too...)

sagegrouse
04-01-2018, 07:46 AM
Thanks for that recap. I totally agree with you about the blue jersey black pants combo in FB too. The first time I remember seeing the Iron Duke D (my favorite logo) was under Mike McGee - a blue D on a silver helmet. It was a great look. And I think the Iron D with the ball and hoop started under maybe Foster? Not sure. If it happened earlier, it was before my time and ability to remember. I really liked the D with the ball and hoop too. Frankly I think the devil head looks cartoonish and stupid, and don't like it, and I especially don't like the devil head football helmets. The Duke script, blue on white especially, is a sweet helmet look also. It's just a good script and a good length that fits a helmet perfectly and is very recognizable.

.

Some of us think the Devil head looks like Coach K's profile -- surely a coincidence.

Reilly
06-03-2018, 11:19 PM
https://creators.vice.com/en_us/article/d3ga9y/crayola-newest-blue-crayon-200-years

killerleft
06-04-2018, 09:01 AM
https://creators.vice.com/en_us/article/d3ga9y/crayola-newest-blue-crayon-200-years

Yes. It may be closer to Kentucky's blue, which is even more reason to push for the Duke blue designation.:)

Rich
06-04-2018, 10:17 AM
https://creators.vice.com/en_us/article/d3ga9y/crayola-newest-blue-crayon-200-years


Yes. It may be closer to Kentucky's blue, which is even more reason to push for the Duke blue designation.:)

If we're going to take this seriously (and why shouldn't we?), it's fair to assume that neither Crayola nor Duke University would allow it to be called "Duke Blue" or "Blue Devils Blue". I propose we launch a campaign to call it "Brotherhood Blue" or just "Brotherhood". It's obviously a subtle, non-proprietary reference to our guys and incorporates alliteration, which is always alluring.

94duke
06-04-2018, 10:26 AM
Prussian Blue?

Rich
06-04-2018, 10:39 AM
Prussian Blue?

I think Crayola wants a creative, novel name. "Prussian Blue" is already the name of a color - https://en.wikipedia.org/wiki/Prussian_blue

DukieInKansas
06-04-2018, 11:00 AM
Better than Your Blue.

devilish
06-04-2018, 04:01 PM
Better than Your Blue.

Yer Blues?

HereBeforeCoachK
06-05-2018, 07:32 AM
still prefer the darker Duke blue I grew up with......the new Duke blue is attractive, it just doesn't feel "Duke" to me.

weezie
06-05-2018, 01:25 PM
I hope they sell an entire pack of the blue crayons only. Great stocking stuffer for your fav Blue Devil.

devil84
06-05-2018, 02:34 PM
I hate to burst the bubble, but the name the crayon contest ended a while back. Here's the announcement (http://www.crayola.com/splash/promos/newcolor).

The color's name is Bluetiful. Her nickname is Bea (yes, the color is a girl). It appears you have to buy at least a 24 pack to get it. And you can't buy them in bulk, so we won't be doing a DBR order. (Darn, that kinda sounds fun -- everybody could post their masterpiece they make with the DBR crayon.)

Apparently we fans of Duke Blue won't color with Bluetiful as much as we'd color with plain ol' blue, as Bluetiful is more of a lilac than a blue, according to Cnet (https://www.cnet.com/news/crayola-bluetiful-new-crayon-color-contest-box-of-24-crayons/), who isn't a fan of the new name (neither am I).

HereBeforeCoachK
06-05-2018, 02:47 PM
I hate to burst the bubble, but the name the crayon contest ended a while back. Here's the announcement (http://www.crayola.com/splash/promos/newcolor).

The color's name is Bluetiful. Her nickname is Bea (yes, the color is a girl). It appears you have to buy at least a 24 pack to get it. And you can't buy them in bulk, so we won't be doing a DBR order. (Darn, that kinda sounds fun -- everybody could post their masterpiece they make with the DBR crayon.)

Apparently we fans of Duke Blue won't color with Bluetiful as much as we'd color with plain ol' blue, as Bluetiful is more of a lilac than a blue, according to Cnet (https://www.cnet.com/news/crayola-bluetiful-new-crayon-color-contest-box-of-24-crayons/), who isn't a fan of the new name (neither am I).

You buried the lede: 'yes, the color is a girl.' Is that a real girl, or self identified girl?

devil84
06-05-2018, 03:08 PM
You buried the lede: 'yes, the color is a girl.' Is that a real girl, or self identified girl?


An inspired girl. From the Meet Bluetiful page (http://www.crayola.com/splash/promos/newcolor), "I'm a big advocate for arts-infused STEAM education, especially for inspired girls like me!"