View Full Version : Product placement during sporting events

01-06-2009, 10:03 AM
I haven't watched many of the bowl games and did not watch the entire Fiesta last night but I was surprised that in lieu of Gatorade commercials, the Fox production simply focused a camera on the Gatorade logo cooler on a team sideline for 4-5 seconds at a time without saying anything.

01-06-2009, 10:50 AM
Hmmm, it's the Tostitos fiesta bowl, isn't it?

Tostitos --> owned by Frito-Lay --> owned by Pepsi
Gatorade --> owned by Pepsi

Maybe it was part of the contract to televise the game.

01-06-2009, 04:14 PM
I prefer product placement over commercials. I also think it's more powerful to see Gatorade on the sidelines or Under Armour on the field than it is to see a "Be Like Mike" or "Protect this House" commerical.