Advertising your business on the DBR Podcast

[Dev11]

With the DBR Podcast coming up on our fourth season, the hosts have collectively decided to start offering advertising space on our show. We mentioned this briefly on an episode and in a thread over the summer, but with a bit more clarity, we want to now offer the community the chance to advertise your businesses on the podcast.

If you have a business that you think would benefit from marketing to Duke fans who listen to our show, send any of the hosts a PM and we'll start working out the details. Those hosts, in case you weren't sure, are JasonEvans (Jason), blazindw (Donald), and Dev11 (Sam, that would be me). We're also reaching out to Duke and Durham related businesses about this, so if you want to put us in touch with any such people, by all means send us a message.

As always, if you have any feedback for the show or this developing plan, feel free to comment on any podcast thread or message us. We like doing the show, but we want to know it's working for our listeners.

Go Duke, beat NU.

-Sam

[JasonEvans]

To be clear, we are not going to change the podcast much at all to make this happen. It will not become an ad-filled mess where we break every ten minutes to plug something random. We are not interested in changing the product in any meaningful way. All we really want is for Sam to be able to buy himself s nice beer or two, Donald wants some scratch for the latest Duke swag, and Jason needs to take his wife out to dinner every month or two so she stops complaining about how much time he spends on this silly thing.

[Indoor66]

I thought DBR had a policy against commercialization. Has that changed and now we are going to have promotion of for profit startups for the 2nd time? May we have clarification?

[Dev11]

I thought DBR had a policy against commercialization. Has that changed and now we are going to have promotion of for profit startups for the 2nd time? May we have clarification?

We've been given initial permission to do this bit of entrepreneurship for the time being, and all of the ads will be subject to our review and approval. We won't read ads that we're not comfortable with.

[blazindw]

We've been given initial permission to do this bit of entrepreneurship for the time being, and all of the ads will be subject to our review and approval. We won't read ads that we're not comfortable with.

To piggyback, this will not be the "DBR Podcast, Presented by ______" or anything like that. They will be 1-2 ad reads per episode that we promise won't be intrusive or over the top.

[Indoor66]

Not responsive to the questions asked. Policy change?

[JasonEvans]

Not responsive to the questions asked. Policy change?

The three of us are not part of the DBR ownership so we cannot speak to the site's policies. I would imagine the site owners would evaluate any request on its merits and see if it meets with the community standards. As for the boards, we have a longstanding policy that if you are a regular contributor/member of the community and the natural course of your posts causes you to promote some outside venture or website, that is not a problem. We don't allow folks to come here and just post links to other sites or attempt to drive traffic or money from the DBR, but if you are someone who is already a part of the community, there is a lot, lot, lot more leeway.

Does that make sense and answer your question?

-Jason "the DBR quite clearly has ads on the website -- putting a few non-objectionable ads on the podcast is not at all outside the mission or scope of what happens here, IMO" Evans

[Billy Dat]

https://www.youtube.com/watch?v=eaCHH5D74Fs

[mattman91]

Why not crowd fund with a platform like Patreon?

[jimsumner]

Please don't let Larry Culpepper and Dr. Pepper anywhere near your Podcast.

[JasonEvans]

Why not crowd fund with a platform like Patreon?

We thought about that but rather than ask all of you to give us a hand out, we thought it would be better to pursue a more traditional advertising route. Personally, I would rather listen to one or two :15 or :30 ads versus stroking a check out of my own pocket.

Also, our hope is that we will get advertisers who are actually sorta relevant to the Duke community so it could almost enhance the podcast. Maybe that is me being overly optimistic.

[Mtn.Devil.91.92.01.10.15]

We thought about that but rather than ask all of you to give us a hand out, we thought it would be better to pursue a more traditional advertising route. Personally, I would rather listen to one or two :15 or :30 ads versus stroking a check out of my own pocket.

Also, our hope is that we will get advertisers who are actually sorta relevant to the Duke community so it could almost enhance the podcast. Maybe that is me being overly optimistic.

What is the cost of said ads?

[Dev11]

What is the cost of said ads?

We're still working on that. We've found different sources telling us what standard rates are, but I think we're waiting to see what kind of interest we get from the community before deciding anything for sure.

[JasonEvans]

What is the cost of said ads?

But we would settle for 2 quality beers, 1 swaggy hat, and a decent dinner

[Mtn.Devil.91.92.01.10.15]

We're still working on that. We've found different sources telling us what standard rates are, but I think we're waiting to see what kind of interest we get from the community before deciding anything for sure.

Okay, I guess the better question is how much are you trying to raise?

[JasonEvans]

Okay, I guess the better question is how much are you trying to raise?

We have modest goals. We'd like to make enough money so we could quit our full time jobs and travel to Duke sporting events all over the country and do pods live, on location, at all of them.

But, that probably ain't gonna happen. I think we'd be beyond thrilled if we netted $50 per podcast at this point. Once we divided that up, we would still be making well under minimum wage for this effort, but at least it would be something. Who knows, in 6 months we might even be able to buy better editing equipment and mikes.

[Pghdukie]

These people work their butts off, basically for nothing but the love of Duke Athletics. If they want to raise a few $$ for a couple of cold ones - go for it !

[sagegrouse]

These people work their butts off, basically for nothing but the love of Duke Athletics. If they want to raise a few $$ for a couple of cold ones - go for it !

Amen.

[Indoor66]

My concern is the same as the last time: slippery slope. We have funded desired contributers in the past through DBR fundraising.

[UrinalCake]

You might have some competition - I hear the Dean Dome is going to start selling advertising space up in their rafters. They expect to have a lot of empty room up there pretty soon.