I am not sure I should step into this discussion, but I do have a point of view: Let me posit a "strategic landscape" of sports in America that is wildly different from almost all other countries: "revenue sports" and Olympic sports for those under 21 or 22 tend to occur at colleges and universities, not at athletic clubs like Real Madrid, as in Spain and elsewhere, or other sports entities.
A few observations are appropriate: this is a huge "business," whether it obeys all the rules of normal business practice . ("More than 460,000 NCAA student-athletes – more than ever before – compete in 23 sports every year.")
The economic model is full of contradictions: the athletes are "amateurs," but actually they are compensated for their college expenses and expected to make normal academic progress. (And don't get me started on the "pure-as-the-driven slush" Ivy League -- it's basically a "recruited athlete model" just like everyone else.)
Also, the most important university programs, including Duke, generate more than $50 million in athletic revenue every year. (The semi-authoritative USA Today annual study shows 55 public universities above $50 million, omitting private schools like Duke, Notre Dame, Stanford, USC, etc.) Definitions differ, but "revenue" includes gate receipts, TV and other media fees, contributions by individual donors, subsidies from the university or its students ("athletic fees").
Clearly, this model faces some challenges in the courts and elsewhere, such as in proposals that the athletes be compensated somehow for use of their personal images.
If we decide to change fundamentally the basic student-athlete model, either through de-emphasis of athletics or through a fully professional college model with salaries, I expect the magnitude of the earthquake resulting would destroy college athletics as we know it.
And maybe we should do that, but as a consumer and fan, I think there are some real positives in the current model.
Sage Grouse
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'When I got on the bus for my first road game at Duke, I saw that every player was carrying textbooks or laptops. I coached in the SEC for 25 years, and I had never seen that before, not even once.' - David Cutcliffe to Duke alumni in Washington, DC, June 2013