“Generally speaking, a high school student may promote a product, provided that he is not paid for that promotion, and has not enrolled in college,” Meghan Durham, an assistant director of media relations for the NCAA, wrote in an email Friday. “These ads should be pulled once the student enrolls in college.”
The blog post is still up nearly a year after it was originally posted, and it made the rounds on social media Friday.
It raises a question because NCAA rule 12.5.2.1 forbids athletes from using “his or her name or picture to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind.”
Duke is aware of the video clip, said Matt Plizga, the school’s associate sports information director.
“All athletes have to be cleared by the NCAA, and they were aware of this at the time it was done,” Plizga said. “If we’re told it’s a potential problem, we could certainly ask (Skullcandy) to take it down. But it hasn’t come to that.”