New website started up by some recent Duke grads in the Boston area --
www.seemewin.com
basically they scratch off Mass Lottery tickets 24/7 and live broadcast the whole thing.
Sounds crazy, but now they're getting companies to buy the tickets as advertisement, and they're letting anyone scratch tickets and get reimbursed and keep the winnings, as long as they film it and send it in.
I'm not sure that it's really 24/7, given that it's off the air now. They really didn't do much with the site, did they?