Ah, interesting, thanks Jason. Can I ask, just so I can judge your Cohen appeal; what did you think of his other efforts (Ali G Show, Borat, Bruno?)
I have to say, this is one where the initial movie ad campaign REALLY turned me off. When they finally got into the next wave of advertising and revealed the whole "fish out of water" storyline I instantly because far more interested.
BTW, if you can, be sure to check out his interview on Howard Stern from earlier this week. He did it not in character, and hearing him really talk about the process for a solid 1 hr 15m interview was very interesting and very entertaining.