The NCAA is motivated by one thing - money. They are afraid of anything that might cost them even a few dollars. They are an association dedicated to the corporatization of college athletics, and to keeping it the multi-billion dollar industry it is. That they care more about the SEC than any other conference is silly - they care about one thing - money.
Some people think they care about student athletes. Those people also believe that the Loch Ness Monstor is Big Foot's cousin.
I love college sports - until I think about them too much.