Agree. Especially since the ball went it, I thought the referee should have just given the player who ran in a verbal warning, as referees do quite often to clean up problems that they see before anything gets out of hand.
As Charles Barkley alluded to after the ND game, players shouldn't play their butts off for 40 minutes and have the game decided like that.
In the Syracuse game, the first time it happened, none of the announcers understood what the call even was. I suspect not many at home did either.
It's fun to know a new rule, but seems strange to make it a point of emphasis starting in the post season.