Jim, my comment was a whimsical quote from The Princess Bride, as a way of saying that the greed is actual and not just a perception. Aimed at the NCAA, not you. Sorry if my aim was fuzzy.
You absolutely described his quote correctly. Emmert is dense if he thinks it is only an impression that money is the driving factor -- it is the one, sole, unifactor.
(And I am sure unifactor isn't in the dictionary first -- y'all heard it here first! ;>) ).