As I commented on the article, something's off here. The photos linked in it are from 2009 at latest (old mascot, old scoreboard), and the only part of the article that identifies a date is a quote from a student in the class of 2010 (who, if i'm not mistaken, was the head line monitor last year).
In other words, the whole article rings suspiciously like it was written last year and totally recycled.
(There's also the preppy myth and the notion that Duke students do their work on iPads, but whatever).