The people writing these things are 20±1 years old, just I was when I was producing the same kind of content for The Chronicle. And I don't pretend to have done any better. One's sense of humor and understanding of the rivalry at that age is inchoate at best. I mean, back in 1989 unc was referring to "Queer Snyder" and "Danny Fairy". Was this any less clever?
Not that I excuse either side, but at least Duke doesn't have a J-school that's supposed to teach its writers these things.