Redick would have been a folk hero had he played at Wichita State instead of Duke and shot someone like Louisville or Georgetown or UConn out of the tournament, all the while strutting around the court and trash talking like crazy. But put the letters "D-U-K-E" on his jersey and he becomes a villain. Just the way it goes. But it's a really interesting dynamic to me.
Note: the other interesting thing is that I believe this is more of an issue amongst the white fan demographic. Not that race should make a difference either way - just something interesting I've observed in my limited experience.