Last edited by gam7; 04-09-2012 at 04:05 PM. Reason: correction...
"I don't like them when they are eating my azaleas or rhododendrons or pansies." - Coach K
If it is the former, I think that's a bit of a goofy principal reason to base a college decision on, but suppose it could provide one more ancillary reason why a recruit would feel drawn to a program.
But if it's something else-- say, the idea that playing in Adidas a year early will boost his potential endorsement deal with a Company to which he already has indirect ties-- that seems like a weirdly sophisticated level of intentional business planning. Not saying it's wrong, but it's another sign that college ball is "professionalizing" in collateral ways that the NCAA does not (and perhaps could not) regulate.
Holmes had this to say about it:
"What I have to say is that [Adidas] has never once come at me about 'Bazz going to an Adidas school. They'll say if he goes to an Adidas school like UCLA or Kansas that means they'll get to see him more because [they] go and watch those games. But they've never come at me like that. Adidas has never done anything they weren't supposed to do."
In terms of the Adidas connection:
This isn't to say that Muhammad won't go to UCLA, but I'm not 100 percent sure this will be the reason. Don't underestimate the relative hierarchy among sneaker companies in America. Jordan alone is 71 percent of the market share. The rest of Nike basketball is at 22 percent, while Adidas comes in at 3 percent. If I'm a rising athlete who hopes to have a brand someday -- insert Barnes joke here -- regardless of what I did for AAU, I'd want to associate myself with Nike. I realize Adidas schools still get recruits, Kansas obviously still does fine, but just sayin'. I don't see many teenagers walking around New York City with Adidas on. It's all Jordan.
I think the implication is more that three of the most important people in his life depend on Adidas for their income. Don't want to extrapolate further on what that could mean if the very murky world of recruiting, but at the very least, you can see where that could hold a little sway, even if he has no intention of signing with Adidas.
If he picks UCLA, will this be a factor? Probably, but I can't imagine it'd be the main factor, or even that high on the list. I dunno, like I said, not an expert. And I'm well aware of the connection here, Play Their Hearts Out, and all that. Just my feeling on a recruit as good as Shabazz.
this at the Hoophall Classic of Bazz in Jordans.
My favorite creative usage of high school sneakers was LeBron. He'd change his brand every single game and it only served to stimulate buzz toward his record-breaking Nike contract.
Forbes, who took 2011 stats from the highly reliable SportsOneSource back in September. (I gave my take here, if anyone's interested.)
I'll tell you this, far more than on the court, Jordan retros are king in casual wear. You see a lot of Nike on the court, since those are specifically constructed for that purpose and hold up better under duress, but it's all Jordan on the streets. (That includes the Team Jordans, less expensive models for those who simply want a Jumpman but don't feel like shelling out $180.) Witness Jabari, who wore Hyperdunks during the game and Concords afterward. I'm lousy at math, but between Jordan and the Swoosh, Nike has a 93 percent market share on basketball sneakers. Obviously, that's pretty good.
That's why I feel like a kid like Shabazz, who's already wearing Jordans, would be inclined to stay that way all things equal. It's why the Jordan Game has made such serious inroads to the point where it's probably the equal of, if not more significant, than the McDonald's Game: Kids love gear, and you get a bunch of Jordan stuff and shoes if you go.
If I had to guess, I'd think he goes to Kentucky. It seems the easiest route, they're hot right now, and it seems like it'd be a bit of a risk going to Duke in comparison. But let's hope he takes that risk.
This is from March.
Jordan's share has dropped, though still impressive at 58 percent. Factor the increase in Nike basketball -- lots of LeBrons, Kobes and KDs came out the past couple months -- and Nike still has a 91 percent share in the market, not far off last September. March was also a weak month for Jordan retro releases. Check back in July, when they release the Olympic 6 and 7. Any way you slice it, the number that impresses me the most is that Jordan sneakers resulted in a billion dollars (!!!) in sales over the past year.Matt Powell @mattSOS Reply Retweet Favorite · Open
Basketball shoes in March up mid singles. Adidas +50% (4.5% share0. Nike (33%) up low teens. Jordan (58%) flat. Retro -5%, Marquee +10%
Shabazz just tweeted out that it's decision making time, with a picture of the Duke, UK, and UCLA National Letter of Intents on a table... The Duke one was on top. I know, I'm reaching.
2009-2010 can't come soon enough.