I think the real social experiment is to take a limited resource, offer it up to a population on a first come-first serve basis, and see what lengths they go to to get hold of that resource. It would be interesting to see if the population is willing to forego some of their existing comforts to pur themselves in a better place to get their piece of that resource.
My hypothesis is that a certain population will do whatever it takes, including camping out in subfreezing temperatures for several weeks. Occasionally, some people might be inclined to camp out and then try and sell their access to third party, so a governing body will probably have to put in power to make sure chaos doesnt break loose.
My Quick Smells Like French Toast.