now THIS is an outstanding advocacy essay:
http://online.wsj.com/article/SB1000...s_opinion_main
now THIS is an outstanding advocacy essay:
http://online.wsj.com/article/SB1000...s_opinion_main
That essay only partially backs up your point. It also points out that the percent of calories from added fats has increased 35% - from added flour/cereal 13%, which is one of Kessler's points. For purposes going back to times when food could be scarce, or bodies crave fat. Purposefully adding fat to foods that don't need it (some foods do need fat, and the human body needs some fat) is a way that the large food industry can manipulate the eating behaviors of some people. Can we fight against this as indiviudals? Sure. But if consumers are not even aware that amounts of fat and salt that are far larger than what would occur naturally in that particular food have been added, it is more difficult.
Kessler's book is not a flaming diatribe against food - for the most part it is a pretty reasonable example of how as Americans get further and further from our food sources we are less and less aware of the composition of what we eat. The more we cook at home the healthier we are, and the more we make our own food (as oppsed to buying ready-made foods) the healthier we are. The other day when my kids had friends over I made a cheese sauce in a frying pan from a high quality cheese and some low-fat milk, then poured it over some macaroni. The kids were amazed - they honestly didn't know that you could get macaroni and cheese any way other than from a box. It probably took me no longer to cook that way - I had the sauce ready in the time it took the water to boil. Cooking rice in a low-sodium chicken broth and then adding some spices takes no longer at all than making Rice-a-roni, and it is far, far healthier. But folks have forgotten how to cook. They only know how to open a box and follow directions. It is amazing how much healthier we would be as a nation if we simply spent a little time in our own kitchens.
Perhaps I should have been clearer -- I don't agree with that guy at all. Thats why I said 'advocacy'.
Soda IS terrible -- it is the definition of empty worthless calories.
But I thought the CEO (or his staff) did a great great job of framing the issue using select facts and glossing over others. It was a great advocacy essay.