Quote Originally Posted by JG Nothing View Post
Using the term "irresistible" really does not do justice to what Keesler is talking about. Combinations of ingredients (i.e. chemicals) can lead to an addiction in some, but not all people. Keesler has his theory and cites his evidence.
Out of curiosity, does Kessler use the term "addiction"? In the summary quoted above, I see "conditioned hypereating", "reward-driven eating", "desire to eat", and "food obsession" (along with the lovingly slanted "collusion" and "diabolical") but not "addiction".